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Why Big Data Means Big Responsibility for CMOs

Adobe Experience Cloud Blog

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. Please Use Responsibly. Create Some Ground Rules.

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Brightcom partners with Intent IQ

Martech

Over the next five years the Identity Resolution Software market will register a 10.7% CAGR in terms of revenue and the global market size will reach $1.7 billion by 2025, from $1.1 billion in 2019, according to Market Study Report. Read next: Gannett ad mishap highlights concerns about programmatic advertising.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. billion by 2025.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. By 2025, it is predicted that European gamers will number more than 367 million. In-game advertising.

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Top Innovative Online Business Ideas for 2024

Vertical Response

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

Stats roundup: the impact of Covid-19 on marketing & advertising. As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Employment.