Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 121

Influencer Marketing Place Analytics Advertising 121

Hootsuite

NOVEMBER 7, 2024

Some of the methods suggested are targeted advertising and customized content. Target audiences within social media – or segmented lists for your other digital marketing efforts – allow you to create the most relevant content for different customer and prospect groups. Honestly, we’ve lost count. Try it free today.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Before we look at segmented data points, here are key data points on the ROI marketers report on Meta platforms, and the investments theyre making.

Social Media Marketing 92

Social Media Marketing B2C Non-Profit Influencer Marketing 92

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 64

Gen Z Social Media Marketing Millennials User-Generated 64

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 The law takes effect in late 2025.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. However, paid advertising alone isnt enough. Investing in influencer marketing isnt the end-all-be-all, but it does allow you to do several things.

User-Generated 59

User-Generated Influencer Marketing SEO Marketers 59

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin).

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertising 52

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.

CMO 123

CMO Email Marketing Influencer Marketing Promotion 123

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Sprout Social

APRIL 3, 2025

The 2025 Sprout Social Index TM found that 91% of UK consumers use social to keep track of trends, with 54% of them specifically using Instagram. UK Instagram trends in marketing These are some of the leading marketing Instagram trends in the UK.

Gen Z 88

Gen Z Branding Food Fashion 88

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

Gen Z 103

Gen Z Transform Health Entertainment 103

Set Up

APRIL 1, 2025

Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. How can marketers stand out while using the same tech stack? Is AI stripping consumers of excitement?

CMO 59

CMO Copywriting Shipping Analytics 59

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Equally important is how both acquisitions address the changing advertising landscape. Here we are a few months later, and another target is catching the eye of large agencies in particular.

Advertisers 67

Advertisers Advertising User-Generated Influencer Marketing 67

Hubspot Marketing

MARCH 26, 2025

The concept goes hand-in-hand with a surging creator economy the term used to describe influencers or content creators who leverage their digital platforms to produce, distribute, and monetize their content, often generating revenue from brand partnerships, paid advertisements, and affiliate links.

Gen Z 101

Gen Z User-Generated eCommerce Promotion 101

Hubspot Marketing

APRIL 2, 2025

In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Its no secret that a lot of people dont trust marketers and advertisers. Learn more about your options for influencer marketing. Dont believe me?

User-Generated 108

User-Generated Gen Z Retail Food 108

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago. Everything changed with Baby Boomers.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 88

CMO Gen Z Thought Leadership Entertainment 88

Hubspot Marketing

MARCH 5, 2025

It makes sense hes marketing to older teens who are using public transit on their own for the first time and 20-somethings who moved to Wrigleyville after college graduation. So I was doubly surprised at how keen Munn is on old-school advertising. Billboards? In this economy? Photo courtesy Chicago Transit Authority.

Millennials 91

Millennials Marketers Marketing Fashion 91

Hubspot Marketing

DECEMBER 20, 2024

So to stand out, its important for marketers to connect authentically with audiences. James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day. April Sunshine Hawkins, co-host of the Marketing Made Simple podcast: Overhyping?

Transform 102

Transform Marketers Marketing CMO 102

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Businesses Grow

DECEMBER 2, 2024

The content of the advertisement is a red herring. Finally, let’s address the target market strategy, which is aimed at … 3. Designers and Creatives Years ago, I worked on an influencer marketing project with a luxury automotive brand. They’ve got too much to lose. But Jag isn’t a leading brand.

Gen Z 74

Gen Z Food Influencer Marketing Branding 74

Neil Patel

AUGUST 30, 2021

Gen Z consumers are savvy buyers and can spot inauthentic advertising. Having Gen Z representatives on your marketing team ( or in the firms you use ) will help you hit the right tone. This is why offering BNPL options, like PayPal’s enterprise BNPL , is crucial for attracting the Gen Z market.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Influence with Millennials Instagram is the sweet spot for Millennials. Is Instagram an effective marketing channel in 2023? When Facebook bought the platform in 2012, however, its advertising machine shifted into high gear. Instagram is also thriving in the influencer marketing space.

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Marketing Insider Group

JUNE 24, 2024

Understanding key trends is an excellent place to start when using social media as a marketing tool. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming.

Entertainment 119

Entertainment Social Media Marketing Advertising Advertisers 119

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. This number is projected to rise to 86% by 2025.

Influencer Marketing 131

Influencer Marketing Health Price Promotion 131

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Haven’t thought about accessibility in marketing yet? trillion (accounting for 16.7%

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. Another way is through the quality of your marketing.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

PR 106

PR User-Generated Influencer Marketing Analytics 106

Marketing Insider Group

AUGUST 5, 2020

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. Brand responsibility goes beyond marketing. million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Spiralytics

DECEMBER 15, 2024

This article offers an updated compilation of the most relevant social media statistics in the Philippines for 2025. DataReportal ) TikTok’s advertising reach is 58.2% Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. Meltwater ) 52.3% Meltwater ) 99.2% Statista ) 43.9%

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52