illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Follow @illuminHQ

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. This trend isnt limited to just consumer brands.

Gen Z 135

Gen Z Transform Millennials User-Generated 135

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. So I was doubly surprised at how keen Munn is on old-school advertising. And FWIW, all evidence indicates that Munns onto something: HubSpots latest State of Marketing report identified niche-influencer marketing as a rising trend in 2025.) Billboards?

Millennials 87

Millennials Marketers Marketing Fashion 87

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. The Q4 2024 Sprout Pulse Survey found that 56% of Gen Z consumers plan to consume more content from companies in 2025.

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Paid advertising offerings like Google Ads and Facebook Ads can help you surpass algorithms and get in front of your target audience. Table of Contents What is D2C marketing? Invest in paid ads.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z consumers are savvy buyers and can spot inauthentic advertising. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. You can use humor and inside jokes to reach Millennials, Gen X and Boomers.

Gen Z 92

Gen Z Branding Retail Education 92

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Traditional advertising is losing its effectiveness, so what’s the answer? World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Newspapers have lost $40 Billion in advertising revenue since 2000. Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. dollars in 2022. dollars in 2022.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Try to advertise as the “top watch maker” on Google, and you’ll pay $80 per click. Or $50 to advertise as one of the best luxury compact cars.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Neil Patel

OCTOBER 19, 2021

billion dollars by 2025, and your online business can benefit from this surge. Advertise Your Online Presence. Make sure they know about your website and social media presence by advertising your digital channels around the store. Advertise details on any outside signage and in your windows for passing foot traffic to see.

Shipping 140

Shipping Shoppers Retail Transform 140

Marketing Insider Group

NOVEMBER 11, 2019

“Doing so makes it much more likely that the advertising will appeal to individual people and produce real business results for their clients.”. Marketing to this group without further information means you’ll waste creative hours and advertising dollars reaching customers with the wrong buyer profile.

Transform 111

Transform Millennials Health Marketers 111

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. 36% of millennial consumers trust recommendations from people they follow more than traditional ads.

Influencer Marketing 71

Influencer Marketing Affiliate Marketing Marketers Marketing 71

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Very useful. The first research on Gen Alpha was interesting.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. Millennials ranked Instagram as their favorite social media app in 2022. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Source ) 2. Source ) 3.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. HubSpot , 2024) Gartner predicts that 80% of B2B sales interactions will occur on digital channels by 2025. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Econsultancy

JANUARY 27, 2022

One-off posts are now recognised merely as advertising rather than influencer marketing. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

illumin

DECEMBER 6, 2023

per user, per hour by 2025. According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay.

Gen Z 80

Gen Z Millennials User-Generated Advertisers 80

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms.

Transform 125

Transform Gen Z Shoppers Retail 125

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Spiralytics

FEBRUARY 7, 2023

million users by 2025 – Statista Twitter had 10.50 Businesses now have an additional means of advertising their goods and services by capitalizing on the short-form videos slowly taking over cyberspace. Moreover, it’s also significantly less expensive than reaching the same audiences with paid advertising efforts.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. By 2025, it is predicted that European gamers will number more than 367 million. In-game advertising. millon to 316.07

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The content creator base on YouTube is the biggest in the world, with some people earning five or six figures a year.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

illumin

MAY 22, 2024

Here’s a quick overview of Meta advertising. In the company’s decades-long rule as the largest social media company, it has established itself as a major player in the advertising space. Millennial users make up 30% of total social media users in the US, with GenZ making up another 24.7%. How do Meta ads work?

Gen Z 59

Gen Z Millennials User-Generated Advertisers 59

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Video ad spending is expected to reach $456 billion by 2025. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Common Video Marketing Statistics 1. billion from the United States alone.

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. To use this, ensure that you optimize your product listings and advertisements for phone screen sizes. The Philippine ecommerce market sales are projected to hit $24 billion in 2025.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

NOVEMBER 22, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. Cross-border purchasing is quickly taking a larger share of the ecommerce market in the country, which is expected to reach $8 billion by 2025. More stats can be found in the following articles: Stats roundup: the impact of Covid-19 on ecommerce.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

SmartBrief - Marketing

NOVEMBER 26, 2024

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. In the US, Hispanic, African American and Asian American consumers lead the multicultural market with buying power expected to reach $7 trillion by 2025. Buying power. Media Tool ) Brand loyalty.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

Marketing Insider Group

AUGUST 20, 2013

Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. Newspapers have lost $40 Billion in advertising revenue since 2000.

Millennials 110

Millennials Energy User-Generated Health 110

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. As the spending power of these digital natives increases, the size of social networks will also continue to grow, reaching over 243 million social network users in the U S by 2025.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. This could be down to increased investment in digital advertising now that initial uncertainty has subsided. Ecommerce penetration.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98