Set Up

SEPTEMBER 17, 2024

This free resource is designed to help CMOs and other marketing leaders organize, forecast, and allocate their marketing spend effectively in 2025 and beyond. Challenge #4 | Rising Digital Advertising Costs The increasing cost of digital advertising is another challenge marketers must navigate.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Bannerflow

MARCH 16, 2023

The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. By analysing vast amounts of data, these technologies can identify patterns and insights impossible for humans to spot.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Spiralytics

MARCH 7, 2023

Advertising and selling on social media are so effective because many Filipinos are already on these platforms—and businesses know this, which is why it’s very rare for a company to have no social media presence. To use this, ensure that you optimize your product listings and advertisements for phone screen sizes.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

DirectMail2.0

JUNE 18, 2024

and now 0:13 who’s mailing want uh jointly our sole purpose is to make Direct Mail the most effective form of marketing by 0:19 integrating it with cutting edge technology and I am joined here today with our fearless leader Brad Kugler he 0:25 is our co-founder and CEO of direct mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

illumin

NOVEMBER 29, 2024

Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts. The rise of platforms like ChatGPT and debates surrounding legal regulations have captured the imaginations of advertisers and audiences across the globe.

Advertising 98

Advertising Advertisers Transform User-Generated 98

Martech

DECEMBER 9, 2024

Source: Plus Company 2025 Guide to AI & Creative Impact Measurement Fortunately, there is now a tool that is seemingly designed for measuring creative impact: artificial intelligence. This reluctance to adopt new technologies combines with less interest in AI at higher levels of organizations. A common barrier?

B2C 107

B2C New Technology Analytics Communications 107

Use Insider

NOVEMBER 29, 2024

In this blog, we’ve listed down the 10 best marketing podcasts you can listen to in 2025 and beyond. Topics include: Mobile marketing and attribution Retail media networks Starvation marketing AI’s role in podcast advertising and YouTube sponsorships Each episode runs between 15–30 minutes. Let’s get started.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

illumin

JULY 2, 2024

While Generative AI may be the latest toy, it isn’t the only kind of AI out there – and it isn’t the most important type for advertisers. In fact, one can argue generative content is giving artificial intelligence a bad name, and that’s too bad because there are so many exciting use cases for AI in the advertising world.

User-Generated 52

User-Generated Law Advertising Advertisers 52