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Global ad revenue to top $1 trillion, dominated by Google and Meta

Martech

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. next year and a further 3% in 2025.

Transform 126
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5 essential priorities for marketers in 2025

Martech

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now. Processing.

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Neuromarketing and Its Advantage in the Experience Economy

Adobe Experience Cloud Blog

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? The digital transformation continues to revolutionize how life is done. Let’s begin with the experience economy. Consumers require more than a great product.

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Go inside the modern marketing data stack by Snowflake

Martech

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Transform 121
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How the big holding companies are handling genAI

Martech

Although some are prioritizing it more than others, we’re witnessing — across the board — the ongoing transformation of agencies into tech brands. Its the first time advertising is so close to the point of purchase while being so trackable and targetable. Publicis invests heavily.

Transform 129
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4 Essential DOOH Advertising Trends You Need to Know | 2022

Bannerflow

Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest ad trends in 2019 to experiencing a dramatic downfall in 2020. Business Insider highlighted in 2019 that DOOH was the main growth driver of out-of-home (OOH) advertising worldwide. What about the future of DOOH advertising?

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai When your visitor tracking tools are working seamlessly with your marketing stack, it’s not just about gathering data—it’s about transforming it into decisions that make your ecommerce sales soar.

eCommerce 105