Global ad revenue to top $1 trillion, dominated by Google and Meta
Martech
DECEMBER 9, 2024
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. next year and a further 3% in 2025.
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