2025: The year for “hype” normalization
SmartBrief - Marketing
NOVEMBER 19, 2024
Looking ahead, 2025 will be a year of “hype” normalization. While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. trillion by 2032.
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