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2025: The Year of AI-Ready Data!

MarketingOps

If 2024 was the breakout year of AI, 2025 will mark the beginning of widespread enterprise AI adoption – And this means : We need to be ready. While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. AI wont deliver ROI without proper data.

CRM 147
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AI transformation: 2025 predictions

Martech

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Transform 113
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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 94
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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Shadow and Assist: Offer to assist senior team members on campaign builds, CRM configurations, or data projects. Learn by doing and observing.

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13 influencer marketing tools compared: 2025 guide

Hootsuite

It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. Hootsuite Were the first to admit that Hootsuite is not actually a custom-built creator discovery tool. Weve got you! You can find our listing of Instagrams top 20 influencers right here. 3 influencer campaign management tools 5.

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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 108
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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 103