SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 96

User-Generated Gen Z Entertainment Education 96

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). ” “Who are you posting for?

Gen Z 114

Gen Z Analytics Fashion Management 114

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Of course, thats a massive generalization. Reviewing branding. Try it today.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Gen Z increasingly turns to platforms like TikTok and Instagram for discovery, with nearly 40% bypassing search engines.

SEO 114

SEO Gen Z Customer Journey User-Generated 114

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. It’s time to learn.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. From Gen Z to Baby Boomers, the platform has something for everyone. Creating generic content and hoping it sticks is like throwing spaghetti at the wall. Start by diving into your TikTok analytics. Are they millennials who love travel?

User-Generated 81

User-Generated Fashion Gen Z Analytics 81

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Dont fear AI 62% of people say theyre less likely to engage with or trust AI generated content, although that varies widely by generation. Try it today.

Law 61

Law Health Entertainment Gen Z 61

illumin

APRIL 4, 2025

More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments. Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. If you don’t already have Google Analytics tracking in place, now’s the time to set it up. Or they can do both, like Supreme. Luxury Marketing Trends.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Social listening will become even more important, as will user-generated content.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

OCTOBER 25, 2021

Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. Generation Z consists of people who were born from 1995 to 2010.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. 58% of Gen Z think the more absurd, the cooler it is. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. Sora was mentioned as a game-changer.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

JANUARY 15, 2024

Video ad spending is expected to reach $456 billion by 2025. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Advanced video analytics software is used by 35% of businesses to measure the performance of their video content. billion from the United States alone.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Backlinko

JUNE 15, 2024

billion in sales in 2024 and 2025, respectively. Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion Q3 2023 $5.16 billion Q4 2023 $6.62 billion Temu is forecasted to bring in $37.13 billion and $50.67 million orders on Temu in 2023.

Gen Z 74

Gen Z Millennials Retail Fashion 74

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. million active users by 2025. For reliable technical support, analytics prowess and creative guidance, it’s beneficial to partner with a digital marketing agency that knows its way around TikTok.

Gen Z 52

Gen Z User-Generated Advertisers Advertising 52

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Businesses Grow

DECEMBER 16, 2024

Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. The sources of B2B influence have shifted.

Gen Z 100

Gen Z Marketing Marketers B2C 100

SocialPilot

MARCH 10, 2025

They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes.

Gen Z 52

Gen Z Branding Entertainment Millennials 52

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. Integrations with your tools : Your landing page should play nice with your email tools, CRM, and analytics. Embed tracking for scripts like Google Analytics (or any other analytics software) to gather data as you go.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Backlinko

JULY 2, 2024

It’s a practical, hands-on analytics, PPC, and SEO training course and workshop that helps you upskill in a specific area of search marketing. Price BrightonSEO offers five ticket tiers: Ballot: Free one-day ticket that includes access to parties and networking events.

SEO 105

SEO Gen Z Price Education 105

Sprout Social

FEBRUARY 24, 2025

According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. That delay ends on April 5, 2025. of people over the age of 18 in the U.S.

Gen Z 114

Gen Z Law B2C Entertainment 114