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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

This richer insight allows brands to strengthen customer loyalty by responding to real-time shifts in sentiment and crafting marketing that resonates on a more personal and emotional level. This trend shaped personalized offers and recommendations.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action.

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Hyper-Personalization Powered by AI 2.

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Before committing, ensure the tool integrates seamlessly with the platforms you already use, whether that’s Shopify, Klaviyo, or Google Analytics. Signal Customers.ai

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7 Ideal Ways to Spend Your Marketing Budget in 2025 (And Beyond)

Marketing Insider Group

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

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How to Find the Demographics of Your Website Visitors

Customers.ai

Because if you recall, there was a time when website demographics were the easiest part of marketing. Open up Google Analytics, and boom, everything you needed was right there age, gender, location, even interests. Personalization: Crafting emails, offers, and ads that feel like they were made just for them. Spoiler: most dont.

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The latest trend in martech M&A: Agencies buying data collaboration firms

Martech

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Publicis expects the acquisition to strengthen its first-party data stack and enhance its ability to deliver personalized marketing services at scale while respecting privacy. billion profiles.