Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Simply put, digital content is any type of media used to reach and connect with an audience that is created, hosted, and distributed through the internet.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). Threads analytics provide the demographic data and engagement metrics to help.

Analytics 65

Analytics Thought Leadership User-Generated Social Media Marketing 65

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients.

Analytics 112

Analytics User-Generated Social Media Marketing Management 112

Buffer Marketing

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools. 5 ways to make the Instagram algorithms work for you Instead of telling you how to ‘beat’ them, below here’s how to lean into it and use Instagram’s algorithms to your advantage in your social media marketing.

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Hootsuite

JANUARY 3, 2025

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. 2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 or bookmark this calendar! Try it free today.

Food 116

Food Health Law Non-Profit 116

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This means you can only use the audios cleared for commercial use.

SEO 110

SEO Real Estate User-Generated Promotion 110

Buffer Marketing

JANUARY 30, 2025

Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. This checklist is your blueprint for momentum in 2025. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose.

User-Generated 103

User-Generated Education Analytics Thought Leadership 103

Hootsuite

NOVEMBER 7, 2024

A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. Hootsuite makes it easy to monitor conversations on social media, so you can focus on taking action on the insights available and building a loyal customer base.

Branding 122

Branding Customer loyalty User-Generated Promotion 122

Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement.

Promotion 102

Promotion Thought Leadership Health Non-Profit 102

Sprout Social

MARCH 17, 2025

But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. What trends have impacted social media marketing in Australia?

Social Media Marketing 73

Social Media Marketing User-Generated Branding Management 73

SocialPilot

FEBRUARY 13, 2025

Now, the question of all times: are hashtags still relevant in 2025? Whether you’re a brand or a creator, a solid hashtag strategy can uplift your social media game multi-fold. Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. What Is a Hashtag? for brands.

Social Media Marketing 84

Social Media Marketing User-Generated Marketing Marketers 84

Hootsuite

APRIL 23, 2025

The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. Globally, 49% of LinkedIns leadership roles are held by women This is great to see, as LinkedIns 2025 State of Women in Leadership Report found that based on LinkedIn member data from 74 countries, only 30.6%

Gen Z 65

Gen Z Millennials User-Generated Analytics 65

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 109

Price User-Generated Analytics Shoppers 109

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 511,000 followers. Random or spammy tags wont cut it in 2025.

User-Generated 73

User-Generated Analytics Social Media Marketing Law 73

Buffer Marketing

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. In this article, I’ll take you through the most important Instagram analytics and share tool recommendations that can consolidate those goldmine insights for you. There are plenty of numbers in Instagram analytics tools.

Analytics 67

Analytics Social Media Marketing Price Influencer Marketing 67

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools.

Transform 97

Transform Price User-Generated Product 97

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Data and insights : A larger following provides more comprehensive analytics. Start by diving into your TikTok analytics.

User-Generated 93

User-Generated Fashion Gen Z Analytics 93

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. What is Facebook marketing?

Gen Z 63

Gen Z User-Generated Marketing Marketers 63

Hootsuite

FEBRUARY 7, 2025

To help you boost your Reels like a pro, we interviewed strategist and keynote speaker, Jason Keath , who is also the co-founder of marketing agency Social Fresh. Below, well share his tips and a complete step-by-step guide on how to boost your Reels to maximize success in 2025. 1 Analytics Tool for Growth Beautiful reports.

Advertisers 75

Advertisers Advertising Social Media Marketing Analytics 75

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 74

Video Marketing Social Media Marketing Marketing Marketers 74

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 114

Social Media Marketing User-Generated Food Branding 114

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Buffer Marketing

MARCH 20, 2025

Because business accounts have access to: Analytics for how your pins are performing Advertising features to create various types of ads Pinterest Business Hub & Creator Hub Pinterest itself recommends converting to a business account to access helpful growth features. Social media marketing is a two-way street.

Social Media Marketing 100

Social Media Marketing Fashion User-Generated Food 100

Buffer Marketing

APRIL 10, 2025

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. 2: Get media mentions Easier said than done, but entirely possible.

PR 107

PR Social Media Marketing Marketing Strategy Branding 107

SocialPilot

DECEMBER 23, 2024

Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it. Know All About SocialPilot Reviews Analytics and Reporting Custom Reports Tired of reports filled with irrelevant data? So, what are you taking up first?

User-Generated 100

User-Generated Analytics Management Branding 100

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Hootsuite

NOVEMBER 21, 2024

Users spend less time viewing short form content, and many platforms require a certain amount of view time in order to monetize your social media account. Get our 2025 Social Media Trends report for the insights you need to reach your goals in what’s shaping up to be social’s best year yet.

Social Media Marketing 123

Social Media Marketing Communications Entertainment Analytics 123

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Standout Features – GBP offers tools like appointment booking, social posts, and review analytics, helping businesses grow their online presence effortlessly.

Real Estate 63

Real Estate Customer Food User-Generated 63

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. The reality is otherwise. This helped me save the time I would have spent on research.

Content Marketing 126

Content Marketing Transform User-Generated Marketing 126

Vertical Response

NOVEMBER 29, 2024

Leverage AI in Your Email Marketing Campaign: Best Practices for 2025 AI is currently transforming email marketing by enhancing customer engagement and optimizing content delivery. AI email marketing tools enable the delivery of highly customized content, enhancing the efficiency and effectiveness of campaigns.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Instagram users will make at least one purchase through the platform in 2025. Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1%

eCommerce 95

eCommerce Shoppers User-Generated Entertainment 95

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Plus, we’ve included a ton of up-to-date, industry-specific data that will give you an idea of how your social strategies are doing. Try it today.

Law 61

Law Health Entertainment Gen Z 61

Buffer Marketing

JANUARY 16, 2025

Identify popular social media channels for your audience. BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. Social media listening tools monitor social media conversations in major social networks.

Price 121

Price Analytics Influencer Marketing Management 121

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 123

Social Media Marketing Place Education Energy 123

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Short-form dominance The dominance of short-form video continues into 2025, with influencers on TikTok and Instagram Reels sustaining immense popularity.

Gen Z 52

Gen Z Transform Millennials Advertising 52