illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 106

Analytics Price Social Media Marketing CRM 106

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers.

Tentpole 106

Tentpole Gen Z Thought Leadership User-Generated 106

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose. If short-form videos generate the most engagement, prioritize them. Do your visuals (thumbnails, banners) feel cohesive?

User-Generated 102

User-Generated Education Analytics Thought Leadership 102

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 110

SEO Real Estate User-Generated Promotion 110

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Your profile photo accompanies your business name in search results and when you interact with users. It also appears on your Facebook page.

Analytics 110

Analytics User-Generated Social Media Marketing Management 110

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Track and report on campaign goals more effectively. How it helps yo This update takes the guesswork out of A/B testing.

Health 103

Health User-Generated Management CRM 103

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. ⚡ Need Instagram help?

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Generative AI: Revolutionizing Creative Production 4. Thats just where we are right now.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. link — effectively removing a step in your posting process. Price: The buff.ly

Price 109

Price User-Generated Analytics Shoppers 109

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up!

User-Generated 86

User-Generated B2C Marketing Marketers 86

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Try it free today.

Branding 121

Branding Customer loyalty User-Generated Promotion 121

Hootsuite

JANUARY 3, 2025

2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 or bookmark this calendar! Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. In response, the music and business mogul clapped back: Cuz Im black b h!!!!

Food 115

Food Health Law Non-Profit 115

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 68

Gen Z Millennials User-Generated Analytics 68

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 96

CRM Customer Transform Customer loyalty 96

Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. You need an audience of politically active, informed social media users. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. The user with the third-most influence had only 513.

Promotion 100

Promotion Thought Leadership Health Non-Profit 100

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. By understanding which CTAs generate the most form submissions, you can refine your marketing strategy and improve engagement.

CRM 104

CRM User-Generated Management Communications 104

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Tableau Next is now generally available to customers with the Tableau+ SKU.

Transform 103

Transform Analytics User-Generated Promotion 103

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. Team plan starts at $25/month per user. That’s where these tools come in.

Transform 96

Transform Price User-Generated Product 96

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media Marketing 74

Social Media Marketing User-Generated Branding Management 74

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 114

Email Marketing Transform User-Generated eCommerce 114

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Between Nov. 1, 2024, and Dec.

Retail 93

Retail B2C User-Generated Food 93

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Experience Once your content is discovered, the next focus is user experience. Establishing a presence in large language models (LLMs).

SEO 118

SEO Gen Z Customer Journey User-Generated 118

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos. Just silence.

User-Generated 75

User-Generated Education Promotion Entertainment 75

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Hootsuites hashtag generator suggests the most relevant hashtags based on your posts content. Regularly review your LinkedIn analytics to see whats working and tweak your strategy over time.

User-Generated 71

User-Generated Analytics Social Media Marketing Law 71

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 113

SEO Logistics User-Generated Finance 113

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Uh, yes, please!

Gen Z 68

Gen Z User-Generated Marketing Marketers 68

SocialPilot

JANUARY 22, 2025

Jimit Bagadiya Jan 22, 2025 10 Mins. out of 5 See All Pros Moz Local is designed for businesses of all sizes, offering a user-friendly experience that works seamlessly, even for those with multiple locations. In addition, the real-time notification alerts the users to new reviews, ensuring that no feedback goes unanswered.

Price 79

Price Non-Profit Analytics User-Generated 79

Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Creating generic content and hoping it sticks is like throwing spaghetti at the wall.

User-Generated 92

User-Generated Fashion Gen Z Analytics 92

Martech

MARCH 4, 2025

From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. Demand generation uses intent signals and predictive analytics to engage high-value accounts. Email: Business email address Sign me up!

Transform 125

Transform CRM Analytics User-Generated 125

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

Transform 134

Transform User-Generated Retail Finance 134

Martech

FEBRUARY 28, 2025

I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. In just the first three weeks of 2025, three leading independent CDPs announced mergers or acquisitions: ActionIQ. In 2025, many are finally making the shift.

User-Generated 106

User-Generated Analytics Customer Management 106

SocialPilot

DECEMBER 23, 2024

Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it. Review Generation Made Easy Automate the process of requesting reviews via email or SMS campaigns. Refine your strategy and focus on content that delivers results.

User-Generated 100

User-Generated Analytics Management Branding 100

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52