Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. Dig deeper: 5 ways B2B differs from B2C and 3 ways they align Final thoughts B2B buyers are navigating the same challenges you are. The post 5 ways to get your B2B buyers to care in 2025 appeared first on MarTech. Processing.

Whitepaper 111

Whitepaper Thought Leadership B2C Energy 111

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Transform 106

Transform CMO Retail CRM 106

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. The post 2025 is the year for B2B brands to embrace CTV appeared first on MarTech. More on that in a bit.) Processing.

Branding 109

Branding B2C Advertisers Advertising 109

Martech

DECEMBER 20, 2024

The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. “I think you will see more of Criteo in the upper funnel, period,” said Smith. Email: Business email address Sign me up! Processing.

Retail 114

Retail Shoppers Advertisers Advertising 114

Martech

MARCH 25, 2025

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. Brinker and MarTech Editorial Director Mike Pastore unveiled the survey today at the first session of The MarTech Conference 2025.

Marketing Plan 78

Marketing Plan Management Place Marketers 78

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. consumers found: 39% used generative AI for online shopping, with 53% planning to do so in 2025. GenAI for travel planning In February 2025, traffic to U.S.

Retail 88

Retail B2C User-Generated Food 88

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., Source: Plus Company 2025 Guide to AI & Creative Impact Measurement Fortunately, there is now a tool that is seemingly designed for measuring creative impact: artificial intelligence.

B2C 118

B2C New Technology Analytics Communications 118

Chief Martec

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. Note: 58% of the respondents were in B2B, 42% in B2C.) P.S. Please take on our gen AI survey for Martech for 2025 and get that bonus AI martech landscape. More details to follow.

B2C 115

B2C Marketing Automation Platform CRM Product 115

Martech

DECEMBER 18, 2024

The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech. Note: The research on level of comfort with drones surely predates the current news cycle!)

Price 106

Price Shoppers Place Product 106

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. Billion by the end of 2025, and whos surprised?

Influencer Marketing 109

Influencer Marketing Branding B2C Marketers 109

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. Based on insights from Set up s research, expert advice, and industry trends, here are five key strategies to help Agencies scale effectively in 2025. #1

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Backlinko

JANUARY 23, 2025

If youd like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad platforms, and PPC benchmarks, weve curated a list of 24 essential PPC statistics to help you answer these questions. billion in 2024, showing an 11.1%

B2C 114

B2C Advertisers Advertising Content Marketing 114

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

Gen Z 121

Gen Z CRM Millennials B2C 121

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And

CRM 125

CRM User-Generated Management Customer 125

Martech

JANUARY 16, 2025

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce.

Advertising 111

Advertising Advertisers Retail Copywriting 111

Vertical Response

MARCH 15, 2025

In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. B2B emails typically perform better during weekdays, while B2C emails may see increased engagement on weekends. Email marketing is a proven method for engaging customers and increasing sales.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Start now !

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

MARCH 19, 2025

Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). Capgemini’s “Unleashing the Value of Customer Service” paints a picture of organizations embracing genAI and agentic AI.

Transform 87

Transform eCommerce Customer Product 87

Martech

MARCH 24, 2025

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Email: Business email address Sign me up! Processing.

Transform 71

Transform B2C Price Advertising 71

Martech

JULY 19, 2024

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey.

B2C 106

B2C Customer Management Place 106

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Transform 105

Transform Marketers Marketing Email Marketing 105

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. “I am excited to introduce our next step in this journey,the Webex AI agent.

Management 144

Management Customer Transform Thought Leadership 144

Content Marketing Institute

MARCH 20, 2025

Discover why, learn the trends for 2025, and see examples of B2B and B2C brands that make video shine. If your brand treats video like an extra in the background of your marketing strategy, its time to make it the star.

B2C 83

B2C Marketing Strategy Branding Marketers 83

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. Why we care.

Management 111

Management B2C Search Marketers Advertising 111

Martech

FEBRUARY 7, 2025

According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. The 2025 CX Landscape Report found 24% of businesses are just getting started with AI and 31% are now actively implementing it. Source: The 2025 CX Landscape Report As always, one major challenge is data.

New Technology 88

New Technology Customer Branding B2C 88

Martech

MARCH 24, 2025

Source: Salesforce Connected Shoppers report, 2025. More than half (59%) of retailers now offer in-store services like customization and repairs, while 46% provide dedicated spaces for events and community gatherings.

Retail 107

Retail Gen Z Transform Shoppers 107

Martech

DECEMBER 5, 2024

announces AI for programmatic advertising: Two new AI tools are coming in January 2025. introduces THINK1.Ai: Ai: This platform provides AI-powered translation and localization of video and audio content in over 160 languages, helping brands reach global audiences effectively.

Food 113

Food User-Generated Advertisers Advertising 113

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The company expects revenue growth next quarter to be between $38.5 billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion.

Retail 113

Retail User-Generated Price Advertisers 113

Backlinko

MARCH 25, 2025

Check out our methodology below, or skip right to the “top blog niches of 2025. Now, let’s explore the top 25 blog niche ideas for 2025. Artificial Intelligence (AI) In a surprise to no one, AI is the #1 blog niche for 2025. This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Martech

JANUARY 7, 2025

Dig deeper: Will AI agents conduct the martech orchestra in 2025? An Adobe survey of 5,000 consumers found seven in 10 respondents who used genAI-powered assistants found them helpful. Top categories. Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 billion, up 8.8% Apparel: $45.6 billion, up 9.9%

eCommerce 108

eCommerce Shoppers Price Retail 108

Martech

JANUARY 22, 2025

Dig deeper: Social media and influencers: 2025 predictions Email: Business email address Sign me up! Eighty-eight percent of all Walmart search ads were in Sponsored Products. Two other search formats were used in a smaller percentage Sponsored Brands and Sponsored Video, each making up 6%. Processing.

Advertisers 111

Advertisers Advertising Product Place 111

Martech

MARCH 4, 2025

That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Dig deeper: 2025 is the year for B2B brands to embrace CTV Improve measurement The report identifies the industry’s need to develop metrics and buying mechanisms that allow for holistic planning and measurement.

Advertising 87

Advertising Advertisers Performance Marketing Branding 87

Martech

DECEMBER 17, 2024

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. One thing we can say for certain is that engagement rates will be negatively impacted for any emails that appear in any folder other than the primary inbox, said McKenna.

Email Marketing 114

Email Marketing Copywriting User-Generated Promotion 114

Martech

DECEMBER 18, 2024

As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy. The experience of health and wellness tech companies shows success comes from authentic, supportive experiences that seamlessly blend digital innovation with real-world impact.

Gen Z 103

Gen Z Transform Health Entertainment 103

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. In short, Klaviyo has evolved into a complete B2C CRM with features for eCommerce marketing and service teams.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Whitepaper 83

Whitepaper Digital Marketing Marketers Marketing 83