Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Transform 112

Transform CMO Retail CRM 112

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. The post 2025 is the year for B2B brands to embrace CTV appeared first on MarTech. More on that in a bit.) Processing.

Branding 114

Branding B2C Advertisers Advertising 114

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. Threads is, however, a different story.

Social Media Marketing 92

Social Media Marketing B2C Non-Profit Influencer Marketing 92

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing.

User-Generated 86

User-Generated B2C Marketers Marketing 86

Martech

DECEMBER 20, 2024

The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. “I think you will see more of Criteo in the upper funnel, period,” said Smith. Email: Business email address Sign me up! Processing.

Retail 120

Retail Shoppers Advertisers Advertising 120

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report. 21, 2024 and Nov.

Customer 115

Customer B2C Customer Journey Communications 115

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., Source: Plus Company 2025 Guide to AI & Creative Impact Measurement Fortunately, there is now a tool that is seemingly designed for measuring creative impact: artificial intelligence.

B2C 124

B2C New Technology Analytics Communications 124

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. consumers found: 39% used generative AI for online shopping, with 53% planning to do so in 2025. GenAI for travel planning In February 2025, traffic to U.S.

Retail 93

Retail B2C User-Generated Food 93

Martech

MARCH 25, 2025

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. Brinker and MarTech Editorial Director Mike Pastore unveiled the survey today at the first session of The MarTech Conference 2025.

Marketing Plan 84

Marketing Plan Management Place Marketers 84

Chief Martec

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. Note: 58% of the respondents were in B2B, 42% in B2C.) P.S. Please take on our gen AI survey for Martech for 2025 and get that bonus AI martech landscape. More details to follow.

B2C 117

B2C Marketing Automation Platform CRM Product 117

Martech

DECEMBER 18, 2024

The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech. Note: The research on level of comfort with drones surely predates the current news cycle!)

Price 110

Price Shoppers Place Product 110

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. Billion by the end of 2025, and whos surprised?

Influencer Marketing 108

Influencer Marketing Branding B2C Marketers 108

Martech

APRIL 17, 2025

Dig deeper: 5 ways B2B differs from B2C and 3 ways they align Shifting focus: Embracing value-based marketing in B2B Driving customer growth in the B2B sector requires a strategic focus on demonstrating value rather than just features and communicating this value in a differentiated way.

Customer 109

Customer B2C Marketers Marketing 109

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. Based on insights from Set up s research, expert advice, and industry trends, here are five key strategies to help Agencies scale effectively in 2025. #1

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Backlinko

JANUARY 23, 2025

If youd like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad platforms, and PPC benchmarks, weve curated a list of 24 essential PPC statistics to help you answer these questions. billion in 2024, showing an 11.1%

B2C 113

B2C Advertising Advertisers Content Marketing 113

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

Gen Z 127

Gen Z CRM Millennials B2C 127

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And

CRM 130

CRM User-Generated Management Customer 130

Martech

JANUARY 16, 2025

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce.

Advertising 116

Advertising Advertisers Retail Copywriting 116

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

APRIL 15, 2025

In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves. temporary ban (if you call 12 hours a ban) in January 2025, it hasnt stopped the hundreds of thousands of creators and businesses on the platform from continuing to post.

Social Media Marketing 80

Social Media Marketing Marketers Marketing Influencer Marketing 80

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Start now !

Real Estate 63

Real Estate Customer Food User-Generated 63

Vertical Response

MARCH 15, 2025

In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. B2B emails typically perform better during weekdays, while B2C emails may see increased engagement on weekends. Email marketing is a proven method for engaging customers and increasing sales.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Martech

JULY 19, 2024

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey.

B2C 110

B2C Customer Management Place 110

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Transform 109

Transform Marketers Marketing Email Marketing 109

Martech

FEBRUARY 7, 2025

According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. The 2025 CX Landscape Report found 24% of businesses are just getting started with AI and 31% are now actively implementing it. Source: The 2025 CX Landscape Report As always, one major challenge is data.

New Technology 94

New Technology Customer Branding B2C 94

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. “I am excited to introduce our next step in this journey,the Webex AI agent.

Management 144

Management Customer Transform Thought Leadership 144

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. Why we care.

Management 116

Management B2C Search Marketers Advertising 116

Martech

MARCH 19, 2025

Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). Capgemini’s “Unleashing the Value of Customer Service” paints a picture of organizations embracing genAI and agentic AI.

Transform 92

Transform eCommerce Customer Product 92

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Personalize campaigns The post Unlock Email Campaign Potential: Proven Strategies for 2025 appeared first on Litmus. First, ask yourself: who do you want to reach?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

MARCH 24, 2025

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Email: Business email address Sign me up! Processing.

Transform 76

Transform B2C Price Advertising 76

Martech

DECEMBER 5, 2024

announces AI for programmatic advertising: Two new AI tools are coming in January 2025. introduces THINK1.Ai: Ai: This platform provides AI-powered translation and localization of video and audio content in over 160 languages, helping brands reach global audiences effectively.

Food 118

Food User-Generated Advertising Advertisers 118

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The company expects revenue growth next quarter to be between $38.5 billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion.

Retail 118

Retail User-Generated Price Advertising 118

Martech

JANUARY 7, 2025

Dig deeper: Will AI agents conduct the martech orchestra in 2025? An Adobe survey of 5,000 consumers found seven in 10 respondents who used genAI-powered assistants found them helpful. Top categories. Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 billion, up 8.8% Apparel: $45.6 billion, up 9.9%

eCommerce 113

eCommerce Shoppers Price Retail 113

Martech

MARCH 24, 2025

Source: Salesforce Connected Shoppers report, 2025. More than half (59%) of retailers now offer in-store services like customization and repairs, while 46% provide dedicated spaces for events and community gatherings.

Retail 112

Retail Gen Z Transform Shoppers 112

Martech

JANUARY 22, 2025

Dig deeper: Social media and influencers: 2025 predictions Email: Business email address Sign me up! Eighty-eight percent of all Walmart search ads were in Sponsored Products. Two other search formats were used in a smaller percentage Sponsored Brands and Sponsored Video, each making up 6%. Processing.

Advertising 116

Advertising Advertisers Product Place 116

Martech

MARCH 4, 2025

That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Dig deeper: 2025 is the year for B2B brands to embrace CTV Improve measurement The report identifies the industry’s need to develop metrics and buying mechanisms that allow for holistic planning and measurement.

Advertising 93

Advertising Advertisers Performance Marketing Branding 93

Martech

APRIL 28, 2025

Stanford’s 2025 AI Index Report confirms that AI adoption boosts productivity while helping narrow skill gaps. It is crucial as leaders navigate profitability alongside new, fluctuating tariffs. It’s a business model reimagining what creates value and wouldn’t be possible in either space alone.

Transform 68

Transform Gen Z Manufacturing Millennials 68