Martech

JANUARY 9, 2025

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

MAY 13, 2025

Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. The post Winning customer loyalty starts with straight talk about tariffs appeared first on MarTech.

Customer loyalty 82

Customer loyalty Customer Price Retail 82

Martech

MAY 5, 2025

Offer flexible options : Consider providing flexible payment plans, discounts or loyalty programs that can ease the financial burden on consumers. This approach can help maintain customer loyalty and encourage repeat purchases.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Personalization and segmentation of email campaigns significantly enhance customer engagement and loyalty, boosting conversion rates.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Personalization strengthens customer relationships by showing them that you’re paying attention to their wants, needs, and preferences—and delivering content just for them.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Customer loyalty. Marketing analytics. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52