Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now.

Whitepaper 110

Whitepaper Thought Leadership B2C Energy 110

Chief Martec

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. 31% replaced their core marketing automation platform. Note: 58% of the respondents were in B2B, 42% in B2C.) More details to follow. 22% replaced their CRM.

B2C 115

B2C Marketing Automation Platform CRM Product 115

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Marketing automation platforms. SMS marketing.

CRM 52

CRM Customer Journey eCommerce Price 52

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Make mobile marketing a priority.

Transform 174

Transform CRM B2C CMO 174

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Backlinko

MARCH 11, 2024

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2025 $7.47 billion Revenue of marketing automation solution vendors is forecasted to reach $6.6

Customer Journey 118

Customer Journey Marketing Automation Platform Marketing Marketers 118

Martech

SEPTEMBER 22, 2021

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. Increased marketing efficiency.

Customer 132

Customer Marketing Automation Platform Direct Mail Analytics 132