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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Email: Business email address Sign me up!

Transform 108
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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Transform 110
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Retail media networks continue to grow: 2025 predictions

Martech

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail 117
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Customer experience tools and strategies: 2025 Predictions

Martech

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 121
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Viral marketing: Is there a recipe for going viral in 2025?

Hootsuite

Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Get our 2025 Social Media Trends report for the insights you need to reach your goals in what’s shaping up to be social’s best year yet.

Transform 118
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As retail evolves, so too do physical stores and retail tech

Martech

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. Source: Salesforce Connected Shoppers report, 2025. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing.

Retail 108
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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 105