SmartBrief - Marketing

NOVEMBER 19, 2024

Looking ahead, 2025 will be a year of “hype” normalization. A combination of these and other strategies will help marketers do their best job building brands and driving growth. Timelessness of storytelling Storytelling will regain some of its glory from the past in 2025. trillion by 2032.

User-Generated 121

User-Generated Retail New Technology Customer Journey 121

SmartBrief - Marketing

DECEMBER 3, 2024

Brands must respect consumers’ desire to protect their information online and avoid being bombarded by irrelevant ads if they want ongoing loyalty and engagement. Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025. Privacy remains a concern for consumers.

Advertising 126

Advertising Advertisers Marketers Marketing 126

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 119

Customer Direct Mail Transform Health 119

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Terms like commerce media and connected commerce will gain wider acceptance to include these non-retail brands.

Retail 115

Retail Transform Advertising Advertisers 115

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Customer Journey 118

Customer Journey Analytics Branding Customer 118

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Two recent developments make this easier for B2B brands. More on that in a bit.)

Branding 109

Branding B2C Advertisers Advertising 109

Sprout Social

JANUARY 21, 2025

According to The Sprout Social Index 2025 , 54% of marketing leaders will use overall engagement as a measure of social media success in 2025. Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. Run a #GalentinesGoals campaign where customers share their celebrations and tag your brand. So lean in and celebrate love in all its forms.

Branding 98

Branding Shoppers Promotion Product 98

Martech

MARCH 17, 2025

Heres what every agency and marketer should know to smash their 2025 KPIs. The BIMI standard BIMI (Brand Indicator for Message Identification) allows a verified business to display its logo next to each email in the recipients inbox. AI-assisted email scheduling No 2025 list would be complete without mentioning AI-powered advances.

Email Marketing 113

Email Marketing Marketers Marketing Price 113

Social Media Examiner

SEPTEMBER 19, 2024

New Features for LinkedIn Company Pages LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand […] The post LinkedIn Company Page Strategies for 2025 and Beyond appeared first on Social Media Examiner.

Branding 144

Branding Social Media Marketing Marketing Marketers 144

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Transform 108

Transform User-Generated B2C Management 108

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Transform 106

Transform CMO Retail CRM 106

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Hyper-personalization and automation: Marketing leaders hailed AIs ability to revolutionize how brands interact with consumers, creating bespoke experiences at scale.

Transform 119

Transform User-Generated Fashion Marketers 119

Hootsuite

NOVEMBER 21, 2024

After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. But hold the eye rolls. And it’s still going strong.

Transform 118

Transform Marketing Marketers Traditional Marketing 118

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Build your personal brand as an industry expert. Join the Marketing Ops Interview Bootcamp for free on Jan 15.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Hubspot Marketing

DECEMBER 19, 2024

And I'd be willing to bet they stand a good chance of coming true in 2025. ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. By 2025, I think we'll see newsletters transition into being more like social networks. So I wont belabor the point.

Marketers 111

Marketers Marketing Branding Product 111

Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. Leading U.S.

Transform 109

Transform Finance Marketers Marketing 109

Aspiration Marketing

NOVEMBER 17, 2024

The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product.

Customer 246

Customer Product Branding 246

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Consider tracking the following engagement data points.

Communications 117

Communications CRM Target Market Price 117

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 105

Retail Advertising Advertisers Price 105

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands?

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Thats according to Australians interviewed for The 2025 Sprout Social Index.

Influencer Marketing 86

Influencer Marketing Marketers Marketing User-Generated 86

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. customers what truly matters in social media interactions with brands they love. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Take Innocent.

Entertainment 101

Entertainment Transform Social Media Marketing Health 101

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. A lighthearted, behind-the-scenes look can help humanize your brand and create an emotional connection.

Whitepaper 111

Whitepaper Thought Leadership B2C Energy 111

Martech

JANUARY 14, 2025

Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!

Retail 108

Retail Shoppers Digital Marketing Whitepaper 108

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. It also addressed video engagement and budget trends. Click to enlarge. Processing.

Branding 111

Branding User-Generated Place Product 111

Sprout Social

JANUARY 15, 2025

Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. That doesnt mean you need to create a brand presence everywhere.

Branding 123

Branding Law Influencer Marketing Communications 123

Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. So, let’s dive into the events you’ll want on your calendar for 2025. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Martech

JANUARY 3, 2025

Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas. billion in 2025, up 14.2% to reach $9.29 year over year. Processing.

Influencer Marketing 115

Influencer Marketing Marketers Marketing Analytics 115

Martech

JANUARY 23, 2025

Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Dig deeper: What every marketer should watch for in 2025 4. The time it takes to build a brand. And its going to live well beyond 2025. The post 10 martech predictions of what wont happen in 2025 appeared first on MarTech.

PR 110

PR eCommerce Advertisers Advertising 110

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113