illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

JANUARY 14, 2025

Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Our expert panel will cover: Optimizing shopper journeys with actionable data. Lessons from the past peak season to inform your 2025 plans. Delivering personalized experiences at scale with AI.

Retail 111

Retail Shoppers Digital Marketing Whitepaper 111

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

Retail 98

Retail Customer Journey Communications Product 98

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Begin to define your brand voice so it speaks directly to your audience.

Analytics 112

Analytics Price Social Media Marketing CRM 112

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Brand Marketing: Back to Basics 6. AI tools help segment customers down to the individual.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more. Connecting the customer journey.

SEO 117

SEO Gen Z Customer Journey User-Generated 117

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z 87

Gen Z Millennials Social Media Marketing User-Generated 87

Sprout Social

DECEMBER 16, 2024

Everything goes back to our customers As the social landscape evolves, its more important than ever to continue walking alongside our customers. But we must continue to strive for greater simplicity to guide brands into socials next era, which will drive company-wide value. We understand how daunting listening can be.

Product 74

Product Transform Influencer Marketing User-Generated 74

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 87

Branding Health Education User-Generated 87

illumin

FEBRUARY 19, 2025

Attracting new app users can be difficult for even the most successful brands. But some brands are doing this with massive success. illumins email integration makes it easy to integrate email marketing into your customer journeys. Leverage loyalty Customer loyalty is king in 2025.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025.

Social Media Marketing 82

Social Media Marketing User-Generated Influencer Marketing Customer Journey 82

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Customer Journey Mapping Tool Customers.ai It’s ideal for B2B and ecommerce brands looking to connect with high-value prospects. Let’s get into it. Website Visitor Identification Customers.ai

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

FEBRUARY 21, 2025

The rise of marketing mix models Marketing mix models have gained traction as legacy attribution methods struggle to quantify offline and brand efforts, often overemphasizing bottom-of-funnel tactics. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up!

Marketing Mix 121

Marketing Mix Finance Analytics Marketers 121

Sachs Marketing Group

JANUARY 13, 2025

In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels. Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Exposure Ninja

APRIL 25, 2025

This means that your PPC strategy needs to adapt to stay competitive in 2025. What is new in 2025 is the widespread adoption. The winning formula in 2025 is a human-led strategy supported by AI-driven execution. Brands are expanding across TikTok, Meta, and YouTube to match real-world customer journeys.

User-Generated 52

User-Generated Real Estate Advertising Advertisers 52

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Processing.

Customer 114

Customer B2C Customer Journey Communications 114

Hootsuite

FEBRUARY 7, 2025

Below, well share his tips and a complete step-by-step guide on how to boost your Reels to maximize success in 2025. Easily customize them in Canva, and take your Reels game to the next level today. The goal of asking these questions is to learn about the customer journey. Why did you start working with us?

Advertising 82

Advertising Advertisers Social Media Marketing Analytics 82

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ⚠️ Limitation: Ignores everything else in the buyer’s journey. ✅ Use case: Enterprise brands optimizing many channels.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. By 2025, this number is 30-40 or more, especially in technical B2B niches. In the past, marketers expected an average of eight to 10 touchpoints before a conversion.

Thought Leadership 91

Thought Leadership Customer Journey Customer loyalty Marketers 91

illumin

JANUARY 21, 2025

billion by 2025. The US is also the largest travel purchaser, expecting to generate $224 billion in annual revenue by 2025 23.4% By understanding industry trends and customer preferences , as well as implementing strategies to provide travelers with their ideal vacation experience. of the global market.

Copywriting 59

Copywriting Advertising Advertisers Global Marketing 59

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. How it helps you Instagram Stories are a powerful way to connect with your audience by showcasing your brand’s personality and staying top-of-mind.

CRM 65

CRM User-Generated Customer Journey Management 65

Martech

FEBRUARY 5, 2025

I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” Even more importantly, if their experiences with your company when theyre out-of-market dont build a memory structure, your brand isnt even in their thought process. Automating workflows that delay the launch of GTM programs.

Thought Leadership 128

Thought Leadership Marketers Marketing Customer Journey 128

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Martech

JANUARY 29, 2025

Unlike traditional methods that only provide surface-level insights, causal AI uncovers the deeper cause-and-effect relationships between campaigns, brand strength and market conditions. Go beyond acquisition costs to connect customer journeys to financial outcomes. For CMOs : Turn KPI tracking into actionable intelligence.

Marketers 109

Marketers Marketing Analytics Customer Journey 109

Customers.ai

DECEMBER 19, 2024

With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. Stop ignoring your return visitors Look what happened when our customer added [link] Signal to only their abandoned cart flows.

Shoppers 85

Shoppers Direct Mail Customer Journey eCommerce 85

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Personalization and segmentation of email campaigns significantly enhance customer engagement and loyalty, boosting conversion rates.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Sprout Social

JANUARY 27, 2025

Its surreal to reflect on a time when brands creating online social presences seemed radical. On social, brands drive sales, influence sentiment about their company and products, and even build multi-million dollar businesses from the ground up. To do that effectively, brands need stronger collaboration and the right tools.

Communications 76

Communications CMO Transform Customer Journey 76

SmartBrief - Marketing

APRIL 2, 2025

As we define it in RH Blake’s “ The 2025 Thought Leadership in Manufacturing Report, “ strong thought leadership perspective provides a fresh take on an industry issue, frames a common problem in a new way or introduces a solution that hasnt been widely discussed in the marketplace.

Thought Leadership 88

Thought Leadership Manufacturing Customer Journey Promotion 88

Hootsuite

NOVEMBER 21, 2024

Get our 2025 Social Media Trends report for the insights you need to reach your goals in what’s shaping up to be social’s best year yet. These in-depth resources help build brand awareness, nurture leads, and increase conversion rates. Long form can communicate complex ideas and better explain how your brand can solve a problem.

Social Media Marketing 128

Social Media Marketing Communications Entertainment Analytics 128

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making. Don’t bet on it: ChatGPT Revenue Surges 30%in Just Three Months.

User-Generated 72

User-Generated Entertainment CRM Retail 72

Use Insider

JANUARY 23, 2025

For maximum results, its best to personalize each promotional message, depending on the recipients needs and interests in terms of brands, prices, sizes, and other relevant attributes. For example, most eCommerce stores let website visitors mark items or brands as favorites. Price drop alerts.

Price 52

Price Customer Journey User-Generated eCommerce 52

Marketing Insider Group

JANUARY 29, 2025

In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships. Quick Takeaways CRM platforms are designed with powerful capabilities that let organizations monitor and analyze customer data.

CRM 71

CRM Transform Marketing Automation Platform Marketers 71

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. trillion by 2025. The question is: will your brand be present 24-7 and be ready to capture these high-intent customers?

Customer 145

Customer Gen Z Transform Retail 145

Use Insider

NOVEMBER 18, 2024

From the conversations on the day, it’s clear that AI adoption is a top priority across the industry and is only set to accelerate as we move into 2025. During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer.

Retail 59

Retail Customer Health Customer Journey 59

Welcome Software

MARCH 24, 2025

Two words that us marketers all wanna jump on: brand recognition. So, what's the answer for brands wanting to stay at the forefront of consumers' minds? Achieving brand omnipresence , that's what. Okay, so what is brand omnipresence? And do not—I repeat, do NOT—forget your brand voice.

Branding 40

Branding Transform User-Generated Fashion 40