Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

MARCH 24, 2025

Source: Salesforce Connected Shoppers report, 2025. Dig deeper: Salesforce Agentforce: What you need to know Loyalty programs and social shopping are hot Brand loyalty can be fleeting today, especially among younger shoppers. Gen Z is three times more likely than baby boomers to value exclusive experiences.

Retail 106

Retail Gen Z Transform Shoppers 106

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 88

Gen Z Branding Food Fashion 88

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube stats for business Ready to build your brand on YouTube? Learn how the YouTube music statistics break down here.

Gen Z 97

Gen Z User-Generated Marketing Marketers 97

Marketing Insider Group

NOVEMBER 19, 2019

It’s clear that Generation Z expects more than a surface-level commitment to corporate responsibility and brand purpose. . Gen Z is different from its predecessors in one important way. In addition to great products and services, brands have to deliver progress. How to Deliver on Company Purpose.

Gen Z 106

Gen Z Customer Advertisers Advertising 106

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 17.

Gen Z 64

Gen Z Social Media Marketing Millennials User-Generated 64

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Are you growing a brand, closing deals, landing a job, or something else? My overarching goal is not to get followers but to generate multiple income streams. “Think of your own brand as a solar system.

Gen Z 114

Gen Z Analytics Fashion Management 114

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. Now, let’s take a look at the general data first before we jump into the specifics.

Entertainment 84

Entertainment Gen Z Millennials User-Generated 84

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Gen X: six hours and five minutes. billion (AU$7.5

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

SmartBrief - Marketing

NOVEMBER 26, 2024

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. This demographic, defined by a mix of ethnic, cultural and generational diversity, continues to grow each year. Media Tool ) Brand loyalty. Media Tool ) Brand loyalty. Media Tool ) Brand loyalty.

Non-Profit 116

Non-Profit Gen Z Entertainment Millennials 116

Martech

FEBRUARY 11, 2025

Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. First, brands appearing in AI-powered searches are gaining a massive edge. The time to act is now.

Gen Z 133

Gen Z Transform Millennials User-Generated 133

Martech

NOVEMBER 8, 2024

For brand consideration, use video view campaigns. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 121

Gen Z CRM Millennials B2C 121

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 85

Gen Z Branding Retail Education 85

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. While too late for this shopping season, take this lesson to heart and start planning in Q3-2025 for your holiday campaigns (if not earlier).

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. It was about adding value. Now, its her full-time business.

Gen Z 101

Gen Z User-Generated eCommerce Promotion 101

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. million views on TikTok.

Transform 92

Transform Gen Z Fashion Food 92

Welcome Software

FEBRUARY 26, 2025

We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 64

Gen Z Branding Fashion Retail 64

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Hubspot Marketing

APRIL 2, 2025

For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. Dont believe me?

User-Generated 108

User-Generated Gen Z Retail Food 108

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. This visibility is vital for brand recognition and expanding your influence.

User-Generated 92

User-Generated Fashion Gen Z Analytics 92

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. If your brand wants to participate in a trend, time is of the essence. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Gen Z 54

Gen Z Food Fashion Millennials 54

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. Putting the star in star power Social media has elevated athletes from mere players to influencers with personal brands. The result?

Gen Z 52

Gen Z Promotion Advertisers Advertising 52

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

SocialPilot

MARCH 10, 2025

Brands that fail to engage are being ignored. This blog will help you understand why meme marketing works and how to use it to make your brand ever-lasting. Everything to Know About Meme Marketing The Evolution of Meme Marketing Meme marketing is the art of using humor to make brands relatable, shareable, and memorable.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Businesses Grow

DECEMBER 16, 2024

Many companies and brands must clean up their data and content significantly before AI integration into their marketing or content workflows is successful. Roxana Hurducas , Brand Strategy Advisor 2024 taught me an uncomfortable truth: Hate is the most efficient fuel in marketing, and the most powerful buying argument.

Gen Z 100

Gen Z Marketing Marketers B2C 100