Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. So, let’s dive into the events you’ll want on your calendar for 2025. Whether you're a creator, agency rep, or marketing professional, you'll find valuable insights to help you grow.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? In 2025 and beyond, cookies are still set to disappear – even from Chrome.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Use the same logo and username across social media platforms to improve your brand recall. Your brand’s content should give off the same vibe.

SEO 110

SEO Real Estate User-Generated Promotion 110

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands.

Influencer Marketing 80

Influencer Marketing Transform Marketers Marketing 80

illumin

APRIL 9, 2025

Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Walk away with expert insights to elevate your campaigns while staying ethical and compliant in a rapidly evolving landscape.

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertising 52

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. As a result, AI-driven advertising is a trend to watch in 2025.

Advertising 69

Advertising Advertisers Law User-Generated 69

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 121

Influencer Marketing Place Analytics Advertisers 121

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing 92

Social Media Marketing B2C Non-Profit Influencer Marketing 92

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. To ensure youre crafting a winning Instagram marketing strategy, you must be aware of current social media trends. Brands should have clear keyword strategies and other SEO approaches in place to make sure they appear in relevant searches.

Gen Z 88

Gen Z Branding Food Fashion 88

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 YouTube stats for business Ready to build your brand on YouTube? Test various ad lengths, formats, and types to see what works best for your brand. Sign up free today.

Gen Z 97

Gen Z User-Generated Marketers Marketing 97

Sprout Social

DECEMBER 16, 2024

But we must continue to strive for greater simplicity to guide brands into socials next era, which will drive company-wide value. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives. For brands, responding to questions is the bare minimum. We understand how daunting listening can be.

Product 67

Product Transform Influencer Marketing User-Generated 67

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 64

Gen Z Social Media Marketing Millennials User-Generated 64

Sprout Social

MARCH 27, 2025

Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team. Screenshot 9.

Analytics 85

Analytics CRM Management Influencer Marketing 85

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

illumin

FEBRUARY 19, 2025

Attracting new app users can be difficult for even the most successful brands. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. But some brands are doing this with massive success. Leverage loyalty Customer loyalty is king in 2025.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated 59

User-Generated Influencer Marketing SEO Marketers 59

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. However, I wouldn’t take any meaningful action until January of 2025, with what I called my #LinkedIncome Journey. Practical insights from the brands and agencies actively looking for creators on LinkedIn right now.

Branding 73

Branding Influencer Marketing Communications Price 73

Martech

MARCH 5, 2025

Wait ’til next year More episodes: Voice agents will change how you think about your brand and your website What can marketers learn from the Savannah Bananas? How influencer marketing became an essential marketing channel Want to really understand marketing operations?

CRM 116

CRM Influencer Marketing Management Branding 116

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Buffer Marketing

DECEMBER 6, 2024

I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). Is 2025 your year of growth as a creator? However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity. Set clear goals. Start small.

Influencer Marketing 98

Influencer Marketing Energy Price Promotion 98

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin).

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertising 52

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. million views on TikTok.

Transform 92

Transform Gen Z Fashion Food 92

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketers 131

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.

CMO 123

CMO Email Marketing Influencer Marketing Promotion 123

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

Sprout Social

MARCH 11, 2025

Understanding social media culture is a non-negotiable for brands. We’ll discuss the key aspects of social media culture and the importance of cultural fluency, from amplifying brand efforts to securing more executive buy-in. Now, [social media] is so ingrained in many parts of our lives, especially marketers.

Branding 93

Branding Transform User-Generated Fashion 93

Martech

DECEMBER 18, 2024

Key takeaway: Gen Z can be reached more via influencer marketing than any other generation. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

Gen Z 103

Gen Z Transform Health Entertainment 103

Set Up

APRIL 1, 2025

Carothers alongside AJ Brustein , the former VP Marketing at SmartNews, and Catherine LaCour , the CMO of Blackbaud, share their thoughts on the rise of AI, explain how it is shaping the way brands connect with consumers, and explore how AI is making marketing more personal, predictive, and automated than ever before.

CMO 59

CMO Copywriting Shipping Analytics 59

SocialPilot

JANUARY 16, 2025

From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier. Profile Optimization : Branding, bio description, Images, and links. Brand Mentions : Brand name mentioned in posts, Reels, captions, profile, etc. Because its seamless.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Hubspot Marketing

APRIL 2, 2025

For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year.

User-Generated 108

User-Generated Gen Z Retail Food 108

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Analyze sentiment of brand mentions.

Price 121

Price Influencer Marketing Analytics Management 121