Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. So, let’s dive into the events you’ll want on your calendar for 2025. Whether you're a creator, agency rep, or marketing professional, you'll find valuable insights to help you grow.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Martech

MARCH 12, 2025

For example, working with specialized accounting firms like Pilot can give you the financial insights needed to understand how inflation affects metrics such as client acquisition costs, segment profitability and marketing ROI. To maximize impact with minimal spend, consider strategic influencer partnerships. Leading U.S.

Transform 112

Transform Finance Marketers Marketing 112

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? In 2025 and beyond, cookies are still set to disappear – even from Chrome.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketers Marketing 80

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Use the same logo and username across social media platforms to improve your brand recall. Your brand’s content should give off the same vibe.

SEO 107

SEO Real Estate User-Generated Promotion 107

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 YouTube stats for business Ready to build your brand on YouTube? Test various ad lengths, formats, and types to see what works best for your brand. Sign up free today.

Gen Z 109

Gen Z User-Generated Marketers Marketing 109

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands.

Influencer Marketing 83

Influencer Marketing Transform Marketers Marketing 83

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 108

Branding Finance Fashion Health 108

Sprout Social

DECEMBER 16, 2024

But we must continue to strive for greater simplicity to guide brands into socials next era, which will drive company-wide value. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives. For brands, responding to questions is the bare minimum. We understand how daunting listening can be.

Product 74

Product Transform Influencer Marketing User-Generated 74

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z 86

Gen Z Millennials Social Media Marketing User-Generated 86

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 124

Influencer Marketing Place Analytics Advertising 124

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketers Marketing 94

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. As a result, AI-driven advertising is a trend to watch in 2025.

Advertisers 68

Advertisers Advertising Law User-Generated 68

Sprout Social

APRIL 24, 2025

This time, were breaking down what brands get wrong about influencer sourcing. The ones where the influencer completely changes their tone and content style to talk about a product they would never use. So what should brands do instead? Weve all seen those overly-scripted, cringe-worthy sponsored videos.

Branding 76

Branding Influencer Marketing Product Product Marketing 76

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Sprout Social

MARCH 27, 2025

Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team. Screenshot 9.

Analytics 97

Analytics CRM Management Influencer Marketing 97

Buffer Marketing

APRIL 21, 2025

That's good news, whether you want to engage in brand partnerships or sell your own products and merch. Learn how each of these works and decide which ones feel authentic to your personal brand. Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing.

Affiliate Marketing 88

Affiliate Marketing Promotion User-Generated Product 88

illumin

APRIL 9, 2025

Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Walk away with expert insights to elevate your campaigns while staying ethical and compliant in a rapidly evolving landscape.

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertising 52

illumin

FEBRUARY 19, 2025

Attracting new app users can be difficult for even the most successful brands. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. But some brands are doing this with massive success. Leverage loyalty Customer loyalty is king in 2025.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025.

Social Media Marketing 79

Social Media Marketing User-Generated Influencer Marketing Customer Journey 79

Martech

MARCH 5, 2025

Wait ’til next year More episodes: Voice agents will change how you think about your brand and your website What can marketers learn from the Savannah Bananas? How influencer marketing became an essential marketing channel Want to really understand marketing operations?

CRM 121

CRM Influencer Marketing Management Branding 121

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing 86

Social Media Marketing B2C Non-Profit Influencer Marketing 86

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated 58

User-Generated Influencer Marketing SEO Marketers 58

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin).

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertising 52

Buffer Marketing

DECEMBER 6, 2024

I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). Is 2025 your year of growth as a creator? However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity. Set clear goals. Start small.

Influencer Marketing 96

Influencer Marketing Energy Price Promotion 96

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Hubspot Marketing

APRIL 15, 2025

TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape.

Social Media Marketing 76

Social Media Marketing Marketers Marketing Influencer Marketing 76

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. However, I wouldn’t take any meaningful action until January of 2025, with what I called my #LinkedIncome Journey. Practical insights from the brands and agencies actively looking for creators on LinkedIn right now.

Branding 74

Branding Influencer Marketing Communications Price 74

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. million views on TikTok.

Transform 93

Transform Gen Z Fashion Food 93

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketers 129

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 145

Influencer Marketing Entertainment Marketers Marketing 145

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145