SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. Run a #GalentinesGoals campaign where customers share their celebrations and tag your brand. So lean in and celebrate love in all its forms.

Branding 100

Branding Shoppers Promotion Product 100

Hootsuite

NOVEMBER 21, 2024

After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Download now What is viral marketing?

Transform 118

Transform Marketing Marketers Traditional Marketing 118

Set Up

DECEMBER 17, 2024

These ten lessons are just as relevant now as theyll be in 2025, offering practical advice on leading with impact and staying adaptable in a fast-moving marketplace. This diversity enables marketers to approach challenges with a multifaceted perspective. Integrity builds trust, and striving for excellence sets your Brand apart.

CMO 72

CMO Marketing Strategy Communications Marketing 72

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? I did this a lot for past employers.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? The strategy?

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Martech

MARCH 12, 2025

For example, working with specialized accounting firms like Pilot can give you the financial insights needed to understand how inflation affects metrics such as client acquisition costs, segment profitability and marketing ROI. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year.

Transform 103

Transform Finance Marketing Marketers 103

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. So, let’s dive into the events you’ll want on your calendar for 2025. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Martech

DECEMBER 10, 2024

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Deliver personalized, localized messages at scale.

Email Marketing 115

Email Marketing Marketing Marketers Marketing Strategy 115

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? In 2025 and beyond, cookies are still set to disappear – even from Chrome.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

SocialPilot

DECEMBER 23, 2024

Whether you’re a brand, an influencer, or just someone looking to make a splash online, you should be familiar with prompts that work for your social media. Brainstorm unique post ideas to highlight our brands milestones and achievements. Suggest a playful caption for a behind-the-scenes look at our brand.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

ConsumerTalk

OCTOBER 21, 2024

Nut Butters Marketing Strategies for 2025 As we look towards 2025, the nut butters industry is poised for significant growth and transformation. This presents a unique opportunity for brands to innovate and capture market share.

Marketing Strategy 52

Marketing Strategy Transform Food Marketing 52

ConsumerTalk

OCTOBER 22, 2024

Bakery Goods Marketing Strategies for 2025 As we approach 2025, the bakery goods industry is poised for exciting changes and opportunities. With evolving consumer preferences and technological advancements, bakeries must adapt their marketing strategies to stay competitive.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Branding 52

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Use the same logo and username across social media platforms to improve your brand recall.

SEO 110

SEO Real Estate User-Generated Promotion 110

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Then, you analyze that data for insights to guide your social marketing strategy.

Analytics 104

Analytics Price Social Media Marketing CRM 104

ConsumerTalk

OCTOBER 30, 2024

Meat and Poultry Marketing Strategies for 2025 As we approach 2025, the meat and poultry industry faces a dynamic landscape filled with both challenges and opportunities.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Branding 52

ConsumerTalk

OCTOBER 21, 2024

Dips and Spreads Marketing Strategies for 2025 As we look towards 2025, the dips and spreads industry is poised for exciting growth and innovation. With consumers increasingly seeking diverse flavors and healthier options, brands have a unique opportunity to capture market share through strategic marketing initiatives.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Branding 52

ConsumerTalk

OCTOBER 18, 2024

Bottled Water Marketing Strategies for 2025 As the bottled water industry continues to grow, companies are constantly seeking innovative marketing strategies to stay ahead of the competition. With increasing consumer awareness about health and sustainability, the demand for bottled water is expected to rise.

Marketing Strategy 52

Marketing Strategy Health Marketing Marketers 52

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Ask yourself: Do you want more brand awareness or direct sales?

User-Generated 102

User-Generated Education Analytics Thought Leadership 102

Hubspot Marketing

JANUARY 27, 2025

Most of those respondents also say blogging is still pretty crucial to their broader marketing strategies. So it makes sense that a lot of blog-publishing businesses are leaning into the strategy. Our study found that: 66% of blog-maintaining businesses publish content for brand awareness. 30% publish weekly.

Transform 104

Transform Marketing Marketers Thought Leadership 104

ConsumerTalk

OCTOBER 30, 2024

Tissues Marketing Strategies for 2025 As we approach 2025, the tissues industry is poised for significant transformation. With evolving consumer preferences and technological advancements, businesses must adapt their marketing strategies to stay competitive.

Marketing Strategy 52

Marketing Strategy Transform Marketing Marketers 52

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Buffer Marketing

JANUARY 15, 2025

There’s no two ways about it: video is the way people prefer to consume content in 2025.  Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and  marketing strategy. Of course, that’s easier said than done.

Price 118

Price User-Generated Social Media Marketing Product 118

ConsumerTalk

OCTOBER 30, 2024

Shaving and Grooming Products Marketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketing 52

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. As a result, AI-driven advertising is a trend to watch in 2025.

Advertisers 69

Advertisers Advertising Law User-Generated 69

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. AI is no longer a nice-to-have; its officially the backbone of smart marketing. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. Theyre done with sales fluff. They want proof.

Transform 74

Transform Thought Leadership CMO Marketing 74

ConsumerTalk

OCTOBER 30, 2024

Energy Drinks Marketing Strategies for 2025 As the energy drinks industry continues to expand, brands are constantly seeking innovative ways to capture the attention of consumers. With 2025 on the horizon, it's crucial for companies to adapt their marketing strategies to stay competitive.

Energy 52

Energy Marketing Strategy Marketing Marketers 52

Buffer Marketing

APRIL 8, 2025

Facebook has evolved from personal profiles to a space where people can follow creators and brands, join communities and groups, and promote events. It’s what makes the platform so more-ish — so it’s no surprise that it's developed an almost mythical status for brands and creators.

User-Generated 110

User-Generated Health Promotion Social Media Marketing 110

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. By understanding which CTAs generate the most form submissions, you can refine your marketing strategy and improve engagement. Processing.

CRM 96

CRM User-Generated Management Communications 96

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 billion monthly channel views) Wow Kidz (5.02

Gen Z 97

Gen Z User-Generated Marketing Marketers 97

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. To ensure youre crafting a winning Instagram marketing strategy, you must be aware of current social media trends. Create an Instagram hashtag strategy with a list of popular hashtags in your niche and how youll use them.

Gen Z 88

Gen Z Branding Food Fashion 88

The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Your 2025 Lifecycle Marketing Playbook Starts Here 2025 is around the corner (no reallywe are talking days) and the stakes are higher than ever.

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

ConsumerTalk

OCTOBER 30, 2024

Packaged Rice and Grains Marketing Strategies for 2025 As we look towards 2025, the packaged rice and grains industry is poised for significant growth and transformation. With changing consumer preferences and advancements in technology, businesses in this sector must adapt their marketing strategies to stay competitive.

Marketing Strategy 52

Marketing Strategy Transform Marketing Marketers 52

Buffer Marketing

JANUARY 20, 2025

’ Arguably, however, it may be even harder for brands to appear in this section of the app, given how IG views this as an area where “people tend to look for their closest friends.”   If you’re a brand or creator, read:  help new audiences find  you.

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127