Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. Billion by the end of 2025, and whos surprised?

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. billion (AU$7.5

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way. What brand content does Gen Z engage with?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. First, brands appearing in AI-powered searches are gaining a massive edge. This trend isnt limited to just consumer brands. What does this mean for marketers? Are you ready?

Gen Z 134

Gen Z Transform Millennials User-Generated 134

Martech

NOVEMBER 8, 2024

For brand consideration, use video view campaigns. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 122

Gen Z CRM Millennials B2C 122

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 85

Gen Z Branding Retail Education 85

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

SmartBrief - Marketing

MARCH 28, 2025

Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. This divergence reinforces the need for advanced personalization strategies.

Millennials 76

Millennials Price CRM Marketing 76

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. This visibility is vital for brand recognition and expanding your influence. Are they millennials who love travel?

User-Generated 92

User-Generated Fashion Gen Z Analytics 92

Welcome Software

FEBRUARY 26, 2025

We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025.

Gen Z 52

Gen Z Energy Marketing Marketers 52

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. While too late for this shopping season, take this lesson to heart and start planning in Q3-2025 for your holiday campaigns (if not earlier).

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Spiralytics

JANUARY 15, 2025

This significance translates to a powerful social media presence today, connecting brands with a dynamic and influential audience. Let’s delve into the key X ads statistics you should know in 2025. As users spend more time on the platform, brands have more opportunities to reach them with content and ads. (

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. If your brand wants to participate in a trend, time is of the essence. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Gen Z 52

Gen Z Food Fashion Millennials 52

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 64

Gen Z Branding Fashion Retail 64

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. Mailers, billboards, sponsorships, partnerships these are all really great ways to still get your brand and message into places, and might be a lot more affordable. Many brands use messaging that already assumes people know who you are or what you offer.

Millennials 91

Millennials Marketing Marketers Fashion 91

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

SocialPilot

MARCH 10, 2025

Brands that fail to engage are being ignored. This blog will help you understand why meme marketing works and how to use it to make your brand ever-lasting. Everything to Know About Meme Marketing The Evolution of Meme Marketing Meme marketing is the art of using humor to make brands relatable, shareable, and memorable.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Here's what brands and companies need to know about this next generation of consumers. Who is Gen Alpha?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). What about low engagement?

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. By 2025, this group will reach a worldwide population of more than two billion. It’s expected that AI and robotics will be completely integrated into modern life by 2025. Generation Alpha Education Trends.

Millennials 128

Millennials Health Education Gen Z 128

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Take Steps to Make Your Brand Trustworthy and Authentic.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

MARCH 10, 2025

I set out to discover if B2B telemarketing is dead in 2025, or if its due for a comeback. Because so many folks are overly reliant on email right now, I believe cold calling will be a primary channel for revenue generation in 2025, Venetz says. Psst: Subscribe to Masters in Marketing newsletter for weekly insights from top brands.

Telemarketing 72

Telemarketing Gen Z Whitepaper CRM 72

Hubspot Marketing

APRIL 4, 2024

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? As consumers, we can’t connect on the same emotional level with brands as we can with humans.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. In addition, content that they share will enjoy eight times more engagement than content that you share on your official brand channels. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Marketing Insider Group

OCTOBER 9, 2013

At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks.

Transform 111

Transform Millennials Shoppers Management 111

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Marketing Insider Group

AUGUST 20, 2013

Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. Millennials trust strangers over family and friends.

Millennials 110

Millennials Energy User-Generated Health 110

Adobe Experience Cloud Blog

MARCH 26, 2020

Value brands that feel authentic. Even so, many brands succumb to the temptation of buying random data and email lists and sad attempts at one-size-fits-all marketing and hoping for the best. While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. Make it real.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. billion users by 2025. Millennials ranked Instagram as their favorite social media app in 2022.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Backlinko

JUNE 4, 2024

trillion 2025 $6.86 trillion 57% 2025 $2.51 billion $1.256 trillion 2025 $648.0 billion $1.256 trillion 2025 $648.0 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2026 $7.41 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1%

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. ” An interesting idea: Imagine your brand as a character.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketing 74

Marketing Marketers Branding Communications 74

Sprout Social

MAY 24, 2022

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation. Social messaging] will continue to grow as the number one way for brands to communicate to customers.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144