Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The financial benefits of digital transformation are significant.

Transform 109

Transform Finance Marketing Marketers 109

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 119

Customer Direct Mail Transform Health 119

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketing Marketers 59

Hootsuite

NOVEMBER 21, 2024

After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. But hold the eye rolls. And it’s still going strong.

Transform 118

Transform Marketing Marketers Traditional Marketing 118

The CMO Survey

APRIL 1, 2025

companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% Customer retention and brand value metrics hit two-year lows. in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. customers what truly matters in social media interactions with brands they love. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Take Innocent.

Entertainment 101

Entertainment Transform Social Media Marketing Health 101

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Hubspot Marketing

JANUARY 27, 2025

How is AI transforming the practice? According to our study: 45% of marketers from blog-maintaining businesses say their companies are going to invest more budget in blogging in 2025, relative to 2024. Our study found that: 66% of blog-maintaining businesses publish content for brand awareness. Why do companies blog?

Transform 108

Transform Marketing Marketers Thought Leadership 108

SocialPilot

DECEMBER 23, 2024

Whether you’re a brand, an influencer, or just someone looking to make a splash online, you should be familiar with prompts that work for your social media. Brainstorm unique post ideas to highlight our brands milestones and achievements. Suggest a playful caption for a behind-the-scenes look at our brand.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Marketing Insider Group

FEBRUARY 10, 2025

Loyal customers spend more, refer others, and contribute to brand stability, making customer retention strategies vital for any organization. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 96

CRM Customer Transform Customer loyalty 96

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Brand Marketing: Back to Basics 6. No surprise a lot of these trends are powered by AI.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketing 74

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. It transforms your spoken ideas, no matter how messy, into clean, structured text that’s easy to share or build on.

Transform 96

Transform Price User-Generated Product 96

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. Source: Salesforce Connected Shoppers report, 2025. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing.

Retail 107

Retail Gen Z Transform Shoppers 107

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. The “brand awareness” campaigns with no connection to revenue? Transformed into focused programs that sales actually wants. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding.

Transform 121

Transform CMO Marketing Marketers 121

Sprout Social

DECEMBER 16, 2024

But we must continue to strive for greater simplicity to guide brands into socials next era, which will drive company-wide value. This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social.

Product 69

Product Transform Influencer Marketing User-Generated 69

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

Gen Z 103

Gen Z Transform Health Entertainment 103

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Transform 119

Transform CRM Analytics User-Generated 119

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 121

Transform User-Generated SEO Branding 121

Martech

NOVEMBER 14, 2024

Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences.

Customer Journey 127

Customer Journey Analytics Customer Transform 127

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Market Trends 78

Market Trends Transform CRM Marketing 78

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%.

eCommerce 113

eCommerce Transform CRM Price 113

ConsumerTalk

OCTOBER 21, 2024

Nut Butters Marketing Strategies for 2025 As we look towards 2025, the nut butters industry is poised for significant growth and transformation. This presents a unique opportunity for brands to innovate and capture market share.

Marketing Strategy 52

Marketing Strategy Transform Food Marketing 52

Sprout Social

MARCH 11, 2025

Understanding social media culture is a non-negotiable for brands. We’ll discuss the key aspects of social media culture and the importance of cultural fluency, from amplifying brand efforts to securing more executive buy-in. It’s really important for brands to adapt to these changes.

Branding 97

Branding Transform User-Generated Fashion 97

Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. Join us for a free virtual event on Oct.

Transform 110

Transform Marketing Marketers Advertising 110

Buffer Marketing

MARCH 26, 2025

In January 2025, we held our fourth (!) Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. Could I monetize my LinkedIn presence through brand partnerships?

Transform 99

Transform User-Generated Entertainment Branding 99

Hubspot Marketing

FEBRUARY 4, 2025

Today, I'm going to pull back the curtain (sorry, I just saw Wicked ) on how HubSpot's Blog team reimagined our approach to content transforming what used to be a siloed blog strategy into a dynamic, multi-channel storytelling machine. What This Means for Marketers [3 Lessons for 2025] 1. Use 2025 to test out some new pilot programs.

Transform 110

Transform Thought Leadership Market Trends Video Marketing 110

Hootsuite

DECEMBER 3, 2024

As social ROI pioneers, we decided to measure Swift’s impact on how brands are discussed on social media. We used our social listening tools to track the “Taylor Swift Effect” in real time, revealing how these impressive boosts from her devoted fans can transform niche businesses into booming hot spots.

Branding 106

Branding Transform Social Media Marketing Fashion 106

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. 2x in revenue growth.

CMO 91

CMO Transform Analytics Communications 91

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). million views on TikTok.

Transform 94

Transform Gen Z Fashion Food 94

Martech

MARCH 3, 2025

The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. Dig deeper: AI is transforming GTM teams into fiduciary powerhouses The no BS GTM model The future of GTM is revenue causality, not lead generation. ” See the conference agenda and get your free pass.

Transform 119

Transform Finance Marketing Marketers 119

ConsumerTalk

OCTOBER 30, 2024

Tissues Marketing Strategies for 2025 As we approach 2025, the tissues industry is poised for significant transformation. This article explores innovative approaches to marketing tissues, offering insights into how companies can effectively reach their target audience and enhance brand loyalty.

Marketing Strategy 52

Marketing Strategy Transform Marketing Marketers 52

Martech

JANUARY 21, 2025

They can ideate and execute creative concepts instantly, ensuring brand messaging is always fresh, relevant and aligned with customer preferences. Why it’s critical to be a Positionless Marketer in 2025 To meet the expectations and demands of consumers, marketers need to respond in real time.

Transform 111

Transform Copywriting Entertainment Marketing 111

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos.

User-Generated 75

User-Generated Education Promotion Entertainment 75