Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

NOVEMBER 21, 2024

After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. But hold the eye rolls.

Transform 118

Transform Marketing Marketers Traditional Marketing 118

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021.

Branding 114

Branding User-Generated Place Product 114

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Thats according to Australians interviewed for The 2025 Sprout Social Index.

Influencer Marketing 89

Influencer Marketing Marketing Marketers User-Generated 89

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers.

Tentpole 112

Tentpole Gen Z Thought Leadership User-Generated 112

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Hootsuite

JANUARY 31, 2025

With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. With huge hits like Espresso , viral brand deals with Dunkin Donuts, and a Tiny Desk concert that racked up 8.8 Even if Doechii doesnt win Best New Artist this year, shes starting 2025 strong.

User-Generated 99

User-Generated Social Media Marketing Management Branding 99

Hubspot Marketing

AUGUST 12, 2024

How the Search Landscape Has Changed An entire generation has grown up never knowing a time before Google. Accelerated mobile pages were designed for faster mobile loading, and — see if this sounds familiar — it let users read content without clicking through to the website. And now AMP is a dead project,” Pan says.

SEO 126

SEO User-Generated Fashion Product 126

Buffer Marketing

JANUARY 15, 2025

There’s no two ways about it: video is the way people prefer to consume content in 2025.  Often, the biggest hurdle to overcome is video editing — but in 2025, there’s really no reason to let this block you. CapCut’s online video editor isn’t quite as powerful and user-friendly.

Price 118

Price User-Generated Social Media Marketing Product 118

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. The 2025 Sprout Social Index TM found that 91% of UK consumers use social to keep track of trends, with 54% of them specifically using Instagram. Instagram users in the UK expect authenticity from everyone they followbrands and influencers.

Gen Z 95

Gen Z Branding Food Fashion 95

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms.

User-Generated 102

User-Generated Education Analytics Thought Leadership 102

Buffer Marketing

APRIL 8, 2025

Facebook has evolved from personal profiles to a space where people can follow creators and brands, join communities and groups, and promote events. These algorithms work together to decide what content users see when they open the app. The Facebook algorithm is the lifeblood of one of the original social networks.

User-Generated 110

User-Generated Health Promotion Social Media Marketing 110

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. Users may be sharing weekend updates or seeking entertainment before the start of a new week.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media Marketing 74

Social Media Marketing User-Generated Branding Management 74

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 110

SEO Real Estate User-Generated Promotion 110

Buffer Marketing

APRIL 7, 2025

Saves on Instagram, pins on Pinterest, and comments on YouTube all count as engagement, but they reflect different user behaviors and levels of intent. To determine where users are engaging the most, we analyzed average engagement rates across eight major social platforms over a one-year timeframe. Let’s dive in.

User-Generated 117

User-Generated Branding Advertisers Advertising 117

Hootsuite

JANUARY 14, 2025

Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. It also appears on your Facebook page.

Analytics 109

Analytics User-Generated Social Media Marketing Management 109

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Generative AI: Revolutionizing Creative Production 4. Brand Marketing: Back to Basics 6.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. 2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 or bookmark this calendar! It really doesnt get more on-brand than that.

Food 114

Food Health Law Non-Profit 114

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Begin to define your brand voice so it speaks directly to your audience.

Analytics 104

Analytics Price Social Media Marketing CRM 104

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. By understanding which CTAs generate the most form submissions, you can refine your marketing strategy and improve engagement.

CRM 99

CRM User-Generated Management Communications 99

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen.

Food 85

Food User-Generated Advertisers Advertising 85

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 97

Gen Z User-Generated Marketing Marketers 97

SocialPilot

MARCH 23, 2025

trillion by 2025, with the U.S. This blog talks about the most effective real estate hashtags for 2025, platform-specific strategies, and expert-backed tips to help you dominate social media and entice high-quality leads. Encourage clients to share user-generated content under your hashtag. leading the line at $136.6

Real Estate 88

Real Estate User-Generated Market Trends Branding 88

Sprout Social

MARCH 12, 2025

Digging into where brands should show up these days. Between bans, boycotts and algorithm changes, the social media landscape is fragmenting even further in 2025. The race to win brand equity and relevance in new spaces is on. So, why are so many brands caught on their heels? Our first order of business?

User-Generated 115

User-Generated Health Retail Branding 115

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Hubspot Marketing

NOVEMBER 20, 2024

Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. You see, AI content generators are built on existing content commonly gathered from the Internet. Along with third-person, AI content generators tend to lean on passive voice.

User-Generated 137

User-Generated Thought Leadership Branding Management 137

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. Loyal customers spend more, refer others, and contribute to brand stability, making customer retention strategies vital for any organization.

CRM 96

CRM Customer Transform Customer loyalty 96

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. But which URL shortener is right for you? links Use bit.ly

Price 109

Price User-Generated Analytics Shoppers 109

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. As a result, AI-driven advertising is a trend to watch in 2025.

Advertising 69

Advertising Advertisers Law User-Generated 69

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Hootsuites hashtag generator suggests the most relevant hashtags based on your posts content. Ensure it fits your brand and content strategy and makes sense for you to post.

User-Generated 71

User-Generated Analytics Social Media Marketing Law 71

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. The sway of social media over holiday shopping habits can’t be overstated.

Gen Z 122

Gen Z Millennials User-Generated Shoppers 122