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2025: The Year of AI-Ready Data!

MarketingOps

If 2024 was the breakout year of AI, 2025 will mark the beginning of widespread enterprise AI adoption – And this means : We need to be ready. The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts.

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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 96
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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Shadow and Assist: Offer to assist senior team members on campaign builds, CRM configurations, or data projects. Learn by doing and observing.

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AI transformation: 2025 predictions

Martech

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Transform 103
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). From there, use your CRM to send recap emails or next steps within two hours of the meeting. Also, work with sales to ensure your CRM integrates perfectly with tools that make this process efficient. Processing.

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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

If you’ve connected your social media to your CRM , that’s another data resource! The best social media audience analysis tools for 2025 You’ll need some tools to access all the data points required for a solid social media audience analysis. Here are our top picks. Try it free today.

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