Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 122

Email Marketing B2C Law Marketers 122

Customers.ai

FEBRUARY 18, 2025

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. With our current 100k active profiles we would be looking at at a 345% price increase from $400/month to $1,380 – even though we usually stay under the 250k monthly email cap.

Outbound Marketing 59

Outbound Marketing Price CRM Email Marketing 59

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform.

User-Generated 68

User-Generated Entertainment CRM Retail 68

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Email and SMS marketing. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Customers.ai

DECEMBER 30, 2024

The kind of information we used to get that takes your marketing from generic to laser-focused. In the year 2025, having the right website demographics tools is a must. Without them, youre just guessing and in 2025, guessing doesnt cut it. Integration with Your Marketing Stack Your tools should play nice together.

Price 80

Price Analytics eCommerce User-Generated 80

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. / Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel.

Price 111

Price User-Generated Copywriting Analytics 111

The Marketing Operations Leader

OCTOBER 1, 2024

In this edition: All the Martech red flags you need to check for How to switch careers into a marketing ops role POLL - The most overrated marketing channel today For Paid Subscribers: Why CRM is no longer the single source of truth BIG EVENT: My talk at the greatest marketing ops conference is entitled “The Future of Marketing Operations.”

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Planning rapid growth. Why we care. It’s good to have ambitions.

Marketing Automation Platform 108

Marketing Automation Platform CRM Marketers Marketing 108

Sachs Marketing Group

APRIL 7, 2025

Implementing AI Marketing Automation Implementing AI marketing automation involves integrating AI-powered tools to streamline and enhance various marketing tasks. These tasks can range from email marketing and social media management to lead generation and customer segmentation.

Transform 52

Transform User-Generated Marketers Marketing 52

Hootsuite

JULY 7, 2021

And Gartner predicts that by 2025, 80% of customer service organizations will be using SMS and messaging, rather than native apps. SMS marketing best practices. Much like email marketing, SMS text marketing requires a clear opt-in. Juniper found that retailers primarily used messaging for: order confirmations.

CRM 145

CRM Shipping Retail Marketers 145

Martech

SEPTEMBER 27, 2021

The consumer doesn’t care that marketing can have separate teams responsible for paid media or email marketing or CRM or stores,” said Tamara Gruzbarg, Head of Customer Insights at ActionIQ. Meeting customer expectations, breaking up these segments, and bringing them together can be demanding for marketers.

Transform 119

Transform CRM Analytics Customer 119

SocialPilot

FEBRUARY 18, 2025

On to the next step… Best Review Generation Tools for 2025: Our Top 8 Picks and Comparison Finding the perfect review generation software can transform your business reputation. So, weve put together a list of the top review generation tools of 2025, highlighting their key features, pricing, pros, and cons.

User-Generated 72

User-Generated Price Non-Profit CRM 72

Use Insider

JANUARY 22, 2025

Thats easier said than done, as it requires understanding recipients needs and interests, while also having the necessary tools to send them the right emails with the right content at the right times. These 360 customer profiles ensure your email marketing efforts are based on reliable data about the entire customer journey. . #2

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Use Insider

NOVEMBER 18, 2024

From the conversations on the day, it’s clear that AI adoption is a top priority across the industry and is only set to accelerate as we move into 2025. During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer. That’s a lot to manage!

Retail 59

Retail Customer Health Customer Journey 59

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. Below, we’ve reviewed 15 top lead capture software options for 2025, highlighting their features, strengths, and what makes them stand out.

eCommerce 52

eCommerce Price User-Generated CRM 52

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. Below, we’ve reviewed 15 top lead capture software options for 2025, highlighting their features, strengths, and what makes them stand out.

eCommerce 52

eCommerce Price User-Generated CRM 52

Litmus

JULY 20, 2022

In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. That CRM data — and email — will play even larger roles in the buyer journey. Incorporating this step into your email marketing mix adds more personalization to the shopping experience.

Shoppers 90

Shoppers Transform Retail CRM 90

Martech

SEPTEMBER 28, 2021

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. I thought it was significant news, especially as it implicitly reduces the role of CRM to a system of record for the last stages of the purchase cycle.

Transform 96

Transform CRM Advertising Advertisers 96

Digital Marketer

JULY 4, 2022

trillion dollars by the end of 2025. Insider Intelligence estimates that by 2025, m-commerce sales will account for 44.2% There are several other options to sell your products like Amazon, eBay, social media, affiliate marketing, and so on. You can manage your sales process effectively with the help of sales CRM tools.

eCommerce 84

eCommerce Logistics Affiliate Marketing User-Generated 84

Litmus

JUNE 10, 2024

Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. That takes a lot of time, effort, and data that many email marketers don’t have. This is a sentiment many email marketers share.

Email Marketing 76

Email Marketing Transform Customer Journey Promotion 76

Hubspot Marketing

OCTOBER 24, 2023

15 Examples of Machine Learning and Marketing Forrester forecasts that nearly 100% of enterprises will be implementing some form of AI by 2025. Farfetch increased its email open rate by 31%. Farfetch is a luxury fashion retailer that experimented with AI and gave a fresh look to its email marketing campaigns.

User-Generated 135

User-Generated Price Retail Marketers 135

Customers.ai

OCTOBER 29, 2024

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.

eCommerce 63

eCommerce Price User-Generated CRM 63

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Projected rate of change of Threads users in the U.S.

Advertising 52

Advertising Advertisers User-Generated Law 52

Martech

APRIL 18, 2025

It’s not you it’s your email strategy. The playbook that worked in 2020 is collecting dust in 2025. Don’t assume an email was seen because your ESP says it was delivered. Layer in intent data from your full stack: Pull behavioral signals from your website, product and CRM. You didn’t cut corners.

Whitepaper 116

Whitepaper Thought Leadership Price Education 116

Hubspot Marketing

MARCH 10, 2025

Its easy to tune out emails, display ads, and LinkedIn messages. I set out to discover if B2B telemarketing is dead in 2025, or if its due for a comeback. That lags behind referrals, social media, and email marketing but shows that phone calls still work well for some companies and industries as a first point of contact.

Telemarketing 71

Telemarketing Gen Z Whitepaper CRM 71

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. I recently got this email from a significant seasonal retailer: My first response was not, “Gee, I sure do! Many email marketers think their emails are works of art.

Retail 107

Retail Copywriting eCommerce CRM 107

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. Follow these 10 simple steps to get your marketing campaign up and running with a beautiful, high-converting page. Connect your page directly to your CRM and watch those leads flow right into your system.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C 87

B2C User-Generated Email Marketing CRM 87

Use Insider

JANUARY 3, 2025

For example, you can easily integrate our solution with: CRMs, like Salesforce, HubSpot CRM, or Microsoft Dynamics CRM. SMS and email marketing platforms like Mailchimp, Twilio, and Klaviyo. Marketing analytics tools, like Google Analytics, Amplitude, and Mixpanel. And many other SaaS solutions.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Use Insider

JANUARY 3, 2025

SMS and email marketing platforms like Mailchimp, Twilio, and Klaviyo. Marketing analytics software, like Google Analytics, Amplitude, and Mixpanel. Customer relationship management systems (CRMs), like Salesforce, HubSpot, or Microsoft Dynamics CRM.

Customer Journey 52

Customer Journey User-Generated eCommerce Price 52

Customers.ai

OCTOBER 29, 2024

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.

eCommerce 75

eCommerce Price User-Generated CRM 75