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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

If you’ve connected your social media to your CRM , that’s another data resource! The best social media audience analysis tools for 2025 You’ll need some tools to access all the data points required for a solid social media audience analysis. Pricing: Available on request 3. Pricing: Free 5. Here are our top picks.

Analytics 112
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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

eCommerce 118
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Here’s how these integrations turn a good strategy into an unstoppable one.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

  Price : Starts at $6 per month; 14-day free trial Get started with Buffer As an agency, we've been able to scale up and double our size. Price: Starts at $249 per month, with a 30-day free trial. Price : Starts at $99 per user per month with a 30-day trial 4. Price: Starts at $10 per month; 15-day free trial 5.

Analytics 101
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ReviewTrackers Reviews (2025): Pros, Cons, Features & Pricing Breakdown

SocialPilot

Jimit Bagadiya Apr 3, 2025 3 Mins. Number of Reviews 161 Overall Star Rating Ease of Use Quality of Support Ease of Setup Minimum Pricing $89/Month Review Management Social Media Management Best For Service-Based Businesses, Mid-Size Businesses, and Large Enterprises. This was difficult to track prior to using RT. Stephen J.

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Using data-driven marketing to navigate an economic downturn

SmartBrief - Marketing

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. to 6%, and nearly half of consumers now list rising prices as their primary concern. Communicating clear pricing structures, flexible payment options and tangible benefits can build trust in uncertain times.