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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Email: Business email address Sign me up!

Transform 105
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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 96
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AI and email marketing: All hype or real game-changer?

Martech

Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI? Thats why choosing the right email marketing platform in 2025 is crucial. Seamless integration Can it easily sync with your CRM, ecommerce platform and other marketing tools? Hype or game-changer?

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The 14 best HubSpot updates from January 2025

Martech

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. How it helps you Your marketing emails are full of valuable content.

CRM 99
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Salesforce unveils integrated ecommerce storefronts

Martech

During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Some small business sectors have always reached into the digital space. A closer look.

eCommerce 112
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How B2B marketing is becoming a strategic growth driver

Martech

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. This shift has transformed marketing from a reactive support function into a proactive business driver.

Transform 118
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The AI-powered path to smarter marketing

Martech

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Transform 101