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Salesforce unveils integrated ecommerce storefronts

Martech

During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Some small business sectors have always reached into the digital space. A closer look.

eCommerce 124
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. CRM Integration: Syncs with platforms like HubSpot, Salesforce, and more.

eCommerce 105
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The AI-powered path to smarter marketing

Martech

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. What does the future of marketing look like?

Transform 174
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How Social Commerce Is Reshaping Customer Experience

Hootsuite

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. trillion by 2025. This transformative trend inspired us to found Heyday. One thing is for certain: social commerce is here to stay.

Customer 134
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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Updated CRM object merge behavior to be aware of. How it helps you While still in its infancy, this powerful update brings AI directly into live conversations, transforming the calling workflow. How it helps you This standardization simplifies CRM object management and supports future enhancements for merge options.

CRM 124
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How to use generative AI to reduce friction and convert car buyers

Martech

Narrowed the scope of the AI agent by: Training it only on internal pre-approval FAQs and CRM. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025. Prohibiting it from engaging in conversations outside the context of a pre-approval application.

Transform 136