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Is Social Media Worth It in 2024?

Marketing Insider Group

Advanced algorithms enable highly targeted advertising , directing marketing efforts toward users most likely to have an interest in the products or services offered. Changes in how content is ranked or displayed can disrupt marketing plans and reduce the reach of posts.

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Behind The Press: Planet Direct Mail

DirectMail2.0

Transcript below: 0:01 Welcome to Behind The Press today I have 0:08 Christiana with me from Planet Direct Mail how is it that you’ve seen the print industry evolve over the last few 0:14 years uh for me the biggest conduit of change that I’ve seen is covid I think 0:20 um seeing how the industry has navigated uh paper shortages staffing (..)

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.