Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. Table of Contents What is organic marketing?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

OCTOBER 28, 2024

This shift enables dynamic customer segments to adjust in real-time, making marketing efforts far more personalized and responsive. In today’s omnichannel environment, AI-powered micro-segmentation allows brands to deliver tailored messages across various touchpoints, extending beyond email.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. This marked the beginning of a new era in digital communication.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. It can also generate hyper-personalized content for marketing emails (Marketing Enterprise only). Processing.

CRM 103

CRM User-Generated Management Communications 103

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. blocklist providers. Dig deeper: U.S.

Law 129

Law User-Generated Email Marketing Education 129

illumin

FEBRUARY 19, 2025

Leading mobile apps worldwide in March 2024, by downloads (Statista) Mobile app marketing strategy must-haves These are the most critical strategies to add to your arsenal when marketing a new or existing mobile app. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. If your company isn’t fully committed to email, your budget probably just covers your costs. So, put this on your 2025 action plan. It’s highest in email.

Email Marketing 131

Email Marketing Marketing Automation Platform Branding Customer 131

Litmus

FEBRUARY 7, 2025

What is email accessibility? Why does email accessibility matter? GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible.

eBook 99

eBook Education Email Marketing Place 99

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams.

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important?

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Customers.ai

NOVEMBER 25, 2024

Test Integrations Like Your Business Depends on It (Because It Does) If your visitor tracking tool doesn’t play well with your CRM, email marketing, or other essential systems, you’re leaving money on the table. The post Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed] appeared first on Customers.ai.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. And FYI, email might be one of those channels! Check out how to drive operational excellence with email marketing in this webinar.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Oh, sorry.

Transform 108

Transform Marketing Marketers Email Marketing 108

Martech

MARCH 19, 2025

Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). Capgemini’s “Unleashing the Value of Customer Service” paints a picture of organizations embracing genAI and agentic AI.

Transform 90

Transform eCommerce Customer Product 90

Martech

JANUARY 10, 2025

They could tarnish not only your brands name but also email marketing as a channel. Most advice on writing effective subject lines includes at least a brief reminder not to deceive or mislead subscribers into opening an email. Because they appear bogus, I don’t feel compelled to open the emails.

Copywriting 133

Copywriting Law Shipping Fashion 133

Martech

JANUARY 24, 2025

Dig deeper: Download the 2025 MarTech Intelligence Report on the marketing automation market (registration required) Email: Business email address Sign me up! The post Marketing automation vendor Act-On acquired for $53 million appeared first on MarTech. Most of Act-Ons employees will be joining Banzai.

Price 119

Price Marketing Marketers Customer 119

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 122

Email Marketing B2C Law Marketing 122

Martech

MAY 5, 2025

Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Duct Tape Marketing

FEBRUARY 5, 2025

Multi-Touchpoint Outreach Works Best Combining email marketing , direct marketing , LinkedIn engagement, and even phone calls creates an omnichannel approach that builds trust faster.

Outbound Marketing 43

Outbound Marketing Direct Marketing Digital Marketing Email Marketing 43

Martech

MARCH 13, 2025

Now that we’re knee-deep in 2025 and trying to navigate another year and challenges ranging from the mundane to the insane, avoiding risk seems more attractive than ever. Dig deeper: How to survive (and learn from) email marketing mistakes 3. Yes, you could fail. Sometimes, it was out of my control.

Marketing 124

Marketing Marketers New Technology Energy 124

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. How do you do it?

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Businesses Grow

JANUARY 13, 2025

I think we will see this happen in 2025. Hopefully the first one will be personalized marketing! Somebody will want to prove this concept — a company entirely (or almost) run by bots. Nvidia is already testing the idea in different departments.

Personalized Marketing 117

Personalized Marketing Marketing Marketers Education 117

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 69

Transform User-Generated Law Communications 69

Scoop.it!

JANUARY 4, 2024

So, you’re hoping to rock the email marketing game, firing off messages left, right, and center. But amidst all the sending, have you ever paused to consider whether your emails are sparking genuine interest? By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4

Email Marketing 105

Email Marketing Fashion Law Marketing 105

Martech

FEBRUARY 14, 2025

The January release for Adobe Marketo Engage unveiled a new email designer with the promise to improve productivity and efficiency. Lets take a look at the feature updates and deprecations for Markeo from January 2025. Design Studio, only Email Programs at this time. Accessibility Design Studio, all programs.

User-Generated 72

User-Generated Management Customer Place 72

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. The reality is otherwise. This helped me save the time I would have spent on research.

Content Marketing 131

Content Marketing Transform User-Generated Marketing 131

Hubspot Marketing

MARCH 26, 2025

Create your own email marketing system to ensure youre collecting emails and other pertinent information from your online community. Shes locked in 15 gigs since the start of 2025 by sharing her past work loudly across her social media channels. If theres anything we learned from TikToks temporary U.S. Build a community.

Gen Z 96

Gen Z User-Generated eCommerce Promotion 96