Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook. Try it free today.

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Sprout Social

NOVEMBER 4, 2024

This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. This number goes up to 21% among Gen Z.

Gen Z 117

Gen Z Millennials User-Generated Shoppers 117

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. 27:33: How do you address Gen Z as an audience for email marketing? Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No.

Gen Z 131

Gen Z Email Marketing Marketers Marketing 131

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? What will digital content look like in 2025? So, what will it look like in 2025? Table of Contents What is digital content? More Focus on Personalization .I

Tentpole 100

Tentpole Gen Z Thought Leadership User-Generated 100

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Integrating neuromarketing data into this system is now a possibility that did not exist only five years ago at the level it is today and looking forward to marketing in 2025.

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Neuromarketing Gen Z Transform Traditional Marketing 164

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Martech

NOVEMBER 8, 2024

To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

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Gen Z CRM Millennials B2C 131

Hubspot Marketing

JANUARY 2, 2023

Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. The new wave of employees will come with a different set of workplace expectations and priorities than the generations before.

Gen Z 136

Gen Z Law Marketers Marketing 136

Hubspot Marketing

DECEMBER 16, 2024

In the spirit of reflection, I give you "Marketing Wrapped": Kao's top marketing strategies of 2024, and what to bring into 2025. Gen Zers don't just like listening to podcasts they like buying from them, too. As she puts it, " Gen Z trusts podcasts more than they trust influencers on social media right now."

Gen Z 68

Gen Z B2C Health Marketers 68

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible. Generation Z consists of people who were born from 1995 to 2010.

Millennials 141

Millennials Gen Z Retail Marketers 141

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hootsuite

JULY 27, 2022

trillion by 2025. This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2

Customer 134

Customer Transform Gen Z Retail 134

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Why we care.

Gen Z 115

Gen Z User-Generated Influencer Marketing Branding 115

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. While too late for this shopping season, take this lesson to heart and start planning in Q3-2025 for your holiday campaigns (if not earlier).

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hootsuite

OCTOBER 18, 2024

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network. It’s time to learn.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketers Marketing 95

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It recently surpassed two billion monthly active users, joining an elite club with Facebook and WhatsApp.

Gen Z 136

Gen Z Millennials User-Generated Shipping 136

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. By 2025, its user base is expected to grow to 1.44 As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. People are spending more time on social media than on search engines. Instagram In 2021, there were 1.21

Gen Z 125

Gen Z Fashion Food Entertainment 125

Backlinko

JUNE 4, 2024

trillion 2025 $6.86 trillion 57% 2025 $2.51 billion $1.256 trillion 2025 $648.0 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2026 $7.41 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% of total retail sales worldwide in 2024.

eCommerce 92

eCommerce Gen Z Shipping Retail 92

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. Alright then — calendar at the ready?

Health 112

Health Transform Fashion Gen Z 112

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

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eCommerce Gen Z B2C Shoppers 120

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Or they can do both, like Supreme. Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Billion in 2025. Use these statistics as your springboard into innovation.

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Millennials Whitepaper Transform Gen Z 277

Sprout Social

OCTOBER 11, 2024

As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

Transform 82

Transform Gen Z Fashion Food 82

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z. Gen Z — born 1997-2012 — now makes up 40% of consumers. Generation Alpha.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Marketing Insider Group

OCTOBER 25, 2021

Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible. Generation Z consists of people who were born from 1995 to 2010.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. 58% of Gen Z think the more absurd, the cooler it is. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. Sora was mentioned as a game-changer.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Hubspot Marketing

DECEMBER 8, 2023

Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. By 2025, it’s projected that about 73% of internet users will access it primarily through mobile devices. Approximately 928.5 million people are reached by Instagram ads. Search marketing is 100 times more cost-efficient than other marketing strategies.

Gen Z 123

Gen Z User-Generated eCommerce Finance 123

Sprout Social

OCTOBER 28, 2021

Those sales are projected to hit nearly $80 billion by 2025. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Though relatively new, this emerging trend is reshaping how consumers shop (and how brands drive revenue). Clearly, there’s opportunity in selling on social.

Gen Z 129

Gen Z eCommerce Transform User-Generated 129

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Accenture research from early this year forecasts that shopping on social media will grow three times as fast as ecommerce itself to reach $1.2

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Generation Z showed us what the intersection of technology and humanity looks like. Generation Alpha covers those born between 2010 and 2024. Generation Alpha Culture and the Future of Marketing.

Millennials 128

Millennials Health Education Gen Z 128

Sprout Social

MAY 24, 2022

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands. “It

Social Media Marketing 138

Social Media Marketing Gen Z Direct Mail Communications 138

Sprout Social

AUGUST 2, 2022

trillion industry by 2025, and every network is vying for their piece of the pie. The vast majority (83%) of Gen Z have used YouTube videos to relax while 69% say they return to content or creators that feel comfortable to them. It’s been predicted that social commerce will be a $1.2 Bridgerton, anyone?

Gen Z 144

Gen Z Promotion Shoppers Energy 144

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Smartphone penetration is high across all ages and demographics.

Transform 131

Transform Gen Z Shoppers Retail 131

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. In another video, a team member gives a Gen Z-inspired tour of their Glasgow office.

Gen Z 67

Gen Z Branding Retail Education 67