Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z 108

Gen Z Social Media Marketing Millennials User-Generated 108

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook. Try it free today.

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

illumin

JUNE 6, 2025

Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. Nearly 1 in 4 Gen Z adults in the U.S.

Gen Z 87

Gen Z Branding Millennials Advertising 87

Sprout Social

NOVEMBER 4, 2024

This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. This number goes up to 21% among Gen Z.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 131

Gen Z Transform User-Generated Analytics 131

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. as the date for a likely ban approaches.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. 27:33: How do you address Gen Z as an audience for email marketing? Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No.

Gen Z 127

Gen Z Email Marketing Marketers Marketing 127

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? What will digital content look like in 2025? So, what will it look like in 2025? Table of Contents What is digital content? More Focus on Personalization .I

Tentpole 119

Tentpole Gen Z Thought Leadership User-Generated 119

Marketing Insider Group

NOVEMBER 19, 2019

It’s clear that Generation Z expects more than a surface-level commitment to corporate responsibility and brand purpose. . Gen Z is different from its predecessors in one important way. Unlike older generations, members of Gen Z view issues like climate change in black-and-white terms.

Gen Z 106

Gen Z Customer Advertising Advertisers 106

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Get started The post 38 YouTube stats marketers need to know in 2025 appeared first on Social Media Marketing & Management Dashboard.

Gen Z 100

Gen Z User-Generated Marketers Marketing 100

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z 70

Gen Z Millennials User-Generated Advertisers 70

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from.

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 108

Influencer Marketing Gen Z Affiliate Marketing Fashion 108

The Drum

JUNE 19, 2025

At Cannes Lions, we catch up with Mr Edelman himself on the growing trust gap, gen Z anger, and why silence is no longer an option. Richard Edelman is used to reading the public mood.

Gen Z 99

Gen Z Branding PR Marketers 99

Martech

APRIL 28, 2025

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform 114

Transform Gen Z Manufacturing Millennials 114

Martech

MARCH 24, 2025

Source: Salesforce Connected Shoppers report, 2025. Gen Z is three times more likely than baby boomers to value exclusive experiences. Generation plays a key role in shaping habits, with 40% of Gen Z using TikTok for shopping discovery compared to just 4% of baby boomers. 16% buy through messaging apps.

Retail 112

Retail Gen Z Transform Shoppers 112

Bannerflow

JUNE 19, 2025

Imagine standing at the edge of a vast, rich ocean and choosing to fish from a puddle: that’s what not tapping into the Gen Z audience looks like. Currently comprising around ⅓ of the global population , Gen Z is progressively occupying more ground in the marketing landscape - and with that come great opportunities for your brand.

Gen Z 52

Gen Z Advertising Advertisers Branding 52

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts. Social search engine optimization (SOSEO) is at the heart of this shift.

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

Martech

MAY 15, 2025

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. The post 2025 will redefine loyalty. Download the white paper and start reshaping your approach today. Heres what that means for brands.

Whitepaper 100

Whitepaper Gen Z Digital Marketing Branding 100

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). ” “Who are you posting for?

Gen Z 117

Gen Z Analytics Fashion Management 117

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 103

Gen Z Food Fashion Millennials 103

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” This is an important area where marketing to Gen Z differs from marketing to Millennials.

Millennials 74

Millennials Gen Z Entertainment User-Generated 74

Sprout Social

JULY 1, 2025

10 must-know Aussie TikTok influencers in 2025 (quick picks) To kick things off, below are 10 of Australia’s most prominent TikTokers across varying niches. Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love.

Branding 87

Branding Fashion Food Gen Z 87

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. This approach allows us to cater to multiple generations simultaneously.

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Gen Z increasingly turns to platforms like TikTok and Instagram for discovery, with nearly 40% bypassing search engines.

SEO 118

SEO Gen Z Customer Journey User-Generated 118

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. LinkedIn users are millennials Millennials are the largest generation of U.S. falling into this generation. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% users on LinkedIn, with 35.8%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Sprout Social

MARCH 26, 2025

This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. The post Best times to post on social media in the UK (2025) appeared first on Sprout Social. Let’s dive into the insights and elevate your social media strategy. With a substantial user base of 24.8

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Martech

NOVEMBER 8, 2024

To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 127

Gen Z CRM Millennials B2C 127

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

JULY 3, 2025

Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. TikTok: 70.8K TikTok: 83.2K TikTok: 507.1K

Fashion 97

Fashion Gen Z Branding Influencer Marketing 97

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? As of the third quarter of 2024, 59.8%

Branding 79

Branding Gen Z Pharmaceutical Health 79

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Gen X: six hours and five minutes. In 2024, Australians favoured Facebook, YouTube and Instagram overall, while Gen Z preferred Instagram, YouTube and TikTok. billion (AU$7.5

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hootsuite

OCTOBER 18, 2024

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network. It’s time to learn.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112