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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. Table of Contents What is organic marketing?

Gen Z 117
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. What can you do?

Tentpole 108
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Social media marketing: Strategy template and tips for 2025

Hootsuite

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss. It’s time to learn.

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What is User-generated Content (UGC)? Essentials for a Soaring Strategy

Hubspot Marketing

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?

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PPR special edition: The best brands on social media in 2024

Sprout Social

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. But leaning into memes and static posts makes it more accessible.

Gen Z 85
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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 88
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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

billion users by 2025. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Instagram is expected to reach 1.44

Gen Z 145