Sprout Social

MARCH 26, 2025

This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. While its user base is diverse, with a notable presence among Millennials and Gen X, it’s particularly valued for its immediacy. With a substantial user base of 24.8

Entertainment 86

Entertainment Gen Z Millennials User-Generated 86

Martech

NOVEMBER 8, 2024

To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 122

Gen Z CRM Millennials B2C 122

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. Gen X: six hours and five minutes. Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. This trend isnt limited to just consumer brands.

Gen Z 134

Gen Z Transform Millennials User-Generated 134

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

SmartBrief - Marketing

NOVEMBER 26, 2024

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. This demographic, defined by a mix of ethnic, cultural and generational diversity, continues to grow each year. Buying power. eMarketer ) Hispanic – projected to reach $2.8 Media Tool ) Brand loyalty.

Non-Profit 114

Non-Profit Gen Z Entertainment Millennials 114

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth.

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Welcome Software

FEBRUARY 26, 2025

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. This has contributed to their (very successful) strategy to target and win the forever-hard-to-please Gen Z audience. because we want a slice of it too.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Buffer Marketing

DECEMBER 4, 2024

From Gen Z to Baby Boomers, the platform has something for everyone. Are they millennials who love travel? Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Start by diving into your TikTok analytics. Create content that speaks to them.

User-Generated 92

User-Generated Fashion Gen Z Analytics 92

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 88

Gen Z Branding Retail Education 88

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 67

Gen Z Branding Fashion Retail 67

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. Gen Z: 14% of content creators 9.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). billion monthly active users.

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

SocialPilot

MARCH 10, 2025

They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Hubspot Marketing

MARCH 10, 2025

I set out to discover if B2B telemarketing is dead in 2025, or if its due for a comeback. Because so many folks are overly reliant on email right now, I believe cold calling will be a primary channel for revenue generation in 2025, Venetz says. Its easy to tune out emails, display ads, and LinkedIn messages. But a phone call?

Telemarketing 76

Telemarketing Gen Z Whitepaper CRM 76

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Instagram is expected to reach 1.44 Source ) 2. Source ) 3.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Backlinko

JUNE 4, 2024

trillion 2025 $6.86 trillion 57% 2025 $2.51 billion $1.256 trillion 2025 $648.0 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2026 $7.41 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% of total retail sales worldwide in 2024.

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Or they can do both, like Supreme. Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Sprout Social

MAY 24, 2022

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands. “It

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Businesses Grow

MARCH 18, 2024

The first research on Gen Alpha was interesting. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. 58% of Gen Z think the more absurd, the cooler it is. Very useful. 82% say being weird is in.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Accenture research from early this year forecasts that shopping on social media will grow three times as fast as ecommerce itself to reach $1.2

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Backlinko

JUNE 15, 2024

billion in sales in 2024 and 2025, respectively. Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion Q3 2023 $5.16 billion Q4 2023 $6.62 billion Temu is forecasted to bring in $37.13 billion and $50.67 increase compared to 11.5

Gen Z 76

Gen Z Millennials Retail Fashion 76

illumin

MAY 22, 2024

Millennials and Generation Z are the most prominent demographics to use Meta’s platforms, with millennials having previously been dubbed “the Facebook generation.” Millennial users make up 30% of total social media users in the US, with GenZ making up another 24.7%. This is a total of 124.9

Gen Z 59

Gen Z Millennials User-Generated Advertisers 59

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Smartphone penetration is high across all ages and demographics.

Transform 122

Transform Gen Z Shoppers Retail 122

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

APRIL 4, 2024

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. billion in 2016. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketing 132