illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Table of Contents What is D2C marketing? online shoppers.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Hubspot Marketing

JANUARY 2, 2023

Many industries are experiencing budget cuts amidst slowed economic growth and inflated pricing — and across all teams, especially hiring, have to rethink their approaches for 2023. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 136

Gen Z Law Marketers Marketing 136

Neil Patel

NOVEMBER 26, 2020

Luxury products are synonymous with high price tags. The quality has to match the price tag. Often, exclusivity is achieved by price. billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Backlinko

JUNE 4, 2024

trillion 2025 $6.86 trillion 57% 2025 $2.51 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion in 2024, that is an 8.76% year-over-year increase ( eMarketer ) Here’s a detailed breakdown of retail ecommerce sales growth since 2021: Year Retail Ecommerce Sales Worldwide 2021 $4.98 trillion 2022 $5.29 billion 37.9%

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Sprout Social

OCTOBER 28, 2021

Those sales are projected to hit nearly $80 billion by 2025. Unlike typical pins, product Pins provide space for price and availability details and redirect to product landing pages. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. of all US social buyers by 2023.

Gen Z 138

Gen Z eCommerce Transform User-Generated 138

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Virtual Reality Will Likely Generate Nearly $2 Billion in Revenue in 2022.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Econsultancy

FEBRUARY 18, 2022

Research from Deloitte finds that price and quality are individually cited as top-three purchasing criteria by consumers anywhere between 61% and 86% of the time (depending on sector). But of course, findings like these are often based on attitudes and passive intention, as opposed to direct action.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Backlinko

JUNE 15, 2024

Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings. billion in sales in 2024 and 2025, respectively. Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion Q3 2023 $5.16 billion Q4 2023 $6.62

Gen Z 74

Gen Z Millennials Retail Fashion 74

Hubspot Marketing

APRIL 4, 2024

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. billion in 2016. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketers 129

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. billion by 2025. Salesforce) Pricing is the most important factor when choosing a marketing automation tool. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

FEBRUARY 23, 2022

By 2025, it is predicted that European gamers will number more than 367 million. billion in 2025, illustrating the economic clout that gaming can wield even in “smaller” regional markets. Between 2019 and 2020, the number of European gamers swelled from 278.55 millon to 316.07 million, and continued to grow to 329.48

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. billion by 2025.

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 104

Gen Z Branding Food Fashion 104

Businesses Grow

DECEMBER 2, 2024

Jag has built a radical new electric car that will sell for roughly double the price of current Jaguar vehicles. So this re-brand is not the whimsical idea from some GenZ agency. I just finished writing a book about disruptive marketing (“Audacious: How Humans Win in an AI Marketing World” available in February 2025).

Gen Z 73

Gen Z Food Influencer Marketing Branding 73

CXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. Though there is overlap in pricing and style, their brand stands out with longevity. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. Image source ).

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. See Pricing or Start Your Free Trial might work better.) This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd?

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Buffer Marketing

DECEMBER 20, 2023

  Realizing I have to wait until 2025 for new The Last of Us episodes pic.twitter.com/VKA3VcaL63 — Forekast 🔮 (@theforekast) December 5, 2023 The Bear Yes Chef, audiences around the world renewed their love for cooking in 2023, thanks to the fast-paced, stunningly shot scenes from season two of The Bear. Time will tell.

Gen Z 130

Gen Z 2023 Trends User-Generated Social Media Marketing 130

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. Read on to discover how our Elite coaches are helping businesses prepare for 2025—and how you can too.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Backlinko

JULY 2, 2024

WTSFest Date: September 19, 2024 Location: Philadelphia, Pennsylvania Price: $399 (in-person attendance), $99 (recording only) The Women in Tech SEO Festival (WTSFest) is a full-day conference. Price BrightonSEO offers five ticket tiers: Ballot: Free one-day ticket that includes access to parties and networking events.

SEO 105

SEO Gen Z Price Education 105