Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 64

Gen Z Social Media Marketing Millennials User-Generated 64

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. With a substantial user base of 24.8

Entertainment 84

Entertainment Gen Z Millennials User-Generated 84

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing.

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. From Gen Z to Baby Boomers, the platform has something for everyone.

User-Generated 92

User-Generated Fashion Gen Z Analytics 92

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 88

CMO Gen Z Thought Leadership Entertainment 88

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Plus, we’ve included a ton of up-to-date, industry-specific data that will give you an idea of how your social strategies are doing. Try it today.

Law 60

Law Health Entertainment Gen Z 60

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hootsuite

JULY 27, 2022

What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 trillion by 2025. This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025.

Customer 143

Customer Gen Z Transform Retail 143

SocialPilot

MARCH 10, 2025

Meme marketing slides past consumer defenses and fosters authentic connections. They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Why Is Audience Perception Essential in Meme Marketing?

Gen Z 52

Gen Z Branding Entertainment Millennials 52

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" billion users by 2025. The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Calvyn Lee Blog

JANUARY 28, 2023

Still, unexpected setbacks, such as the shutdown of Facebook live shopping in October, show that marketers still need to stay agile when it comes to investing in new channels. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 of all e-commerce sales) by 2025.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). Why we care.

Gen Z 105

Gen Z User-Generated Influencer Marketing Branding 105

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

APRIL 19, 2023

The good news is it’s not necessary to be on every social messaging app. Instead, think about what your specific target market uses most and focus your attention there. WhatsApp WhatsApp is the most-used social messaging app in the world, with more than 2 billion global users. QQ also features games and blog services.

Gen Z 118

Gen Z Social Media Marketing Place Shoppers 118

Spiralytics

FEBRUARY 7, 2023

Social Media Statistics in the Philippines There were 76.01 million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% Contact us today at [link].

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 80% of social media marketers say that customers now prefer to buy in-app.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They may be young, but they’re not immature.

Gen Z 52

Gen Z Millennials Health Transform 52

illumin

MAY 22, 2024

Millennials and Generation Z are the most prominent demographics to use Meta’s platforms, with millennials having previously been dubbed “the Facebook generation.” Millennial users make up 30% of total social media users in the US, with GenZ making up another 24.7%. This social media giant is a survivor.

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Video Content Marketing Stats on Ad Spending 66. Video ad spending is expected to reach $456 billion by 2025. Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Buffer Marketing

DECEMBER 20, 2023

A pink billboard went viral on social media, along with a brand collaboration with Airbnb , and maybe most significantly, fans made thousands of memes combining Barbie with another blockbuster that shared its release date: Oppenheimer.  Did Gen-Z kill the concert?   Barbenheimer, obviously!

Gen Z 129

Gen Z 2023 Trends User-Generated Social Media Marketing 129

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. as the date for a likely ban approaches.

Gen Z 110

Gen Z Whitepaper Social Media Marketing Millennials 110

Buffer Marketing

DECEMBER 10, 2024

If not, you might want to check out our guide to creating your own  social media content calendar from scratch or even grab one of our free social media calendar templates so you can hit the ground running. 2025 is the year of the Earth Snake, which symbolizes wisdom, resourcefulness, and transformative growth.

Health 110

Health Transform Fashion Gen Z 110

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 76

Marketing Strategy Gen Z Finance Social Media Marketing 76

Backlinko

JULY 2, 2024

Likely during coffee and lunch breaks. Price State of Search ticket price ranges from $597 to $997 depending on the purchase date.

SEO 105

SEO Gen Z Price Education 105

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z 114

Gen Z Law B2C Entertainment 114