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None of them quite compare to what we’re seeing with GenZ. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why. Thats double the speed of previous generations.
Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditionalmarketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s time to learn.
This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?
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Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Experimental vs. TraditionalMarketing.
Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditionalmarket research often falls short when new technology and new ideas have the potential to become game-changers. Geolocation Marketing Looks to Reach $38.1
For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, GenZ and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.
For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, GenZ and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.
Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. GenerationZ showed us what the intersection of technology and humanity looks like. Generation Alpha covers those born between 2010 and 2024. Generation Alpha Culture and the Future of Marketing.
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When we look closer at the 55% of consumers who learn about new brands on social, GenZ and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.
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