Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Sports marketing isn’t new, but it does look different.

Transform 91

Transform Gen Z Fashion Food 91

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? The digital transformation continues to revolutionize how life is done. Let’s begin with the experience economy. Consumers require more than a great product. What does the experience economy become?

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. Rangel is also a member of our Index Council, a cohort of social marketers and thought leaders who helped us shape our data into the 2025 Index report.

CMO 93

CMO Gen Z Thought Leadership Entertainment 93

illumin

APRIL 4, 2025

More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments. NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. trillion by 2025. This transformative trend inspired us to found Heyday. One thing is for certain: social commerce is here to stay.

Customer 143

Customer Gen Z Transform Retail 143

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. trillion 2025 $6.86 trillion 57% 2025 $2.51 billion $1.256 trillion 2025 $648.0 In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

OCTOBER 28, 2021

Those sales are projected to hit nearly $80 billion by 2025. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Clearly, there’s opportunity in selling on social.

Gen Z 136

Gen Z eCommerce Transform User-Generated 136

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Content marketing needs to lead this transformation. Billion in 2025.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. 58% of Gen Z think the more absurd, the cooler it is. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. Sora was mentioned as a game-changer.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Martech

MAY 13, 2022

The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. billion people.

Transform 120

Transform Gen Z Shoppers Retail 120

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Consider partnering with Spiralytics to start your marketing transformation.

Gen Z 52

Gen Z Millennials Health Transform 52

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd? Updated on December 1, 2024. Start with LinkedIn. Visual product?

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Businesses Grow

DECEMBER 16, 2024

Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. The sources of B2B influence have shifted.

Gen Z 100

Gen Z Marketers Marketing B2C 100

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. Alright then — calendar at the ready?

Health 110

Health Transform Fashion Gen Z 110

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. Read on to discover how our Elite coaches are helping businesses prepare for 2025—and how you can too.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Sprout Social

OCTOBER 1, 2024

I am already feeling the momentum as we build out our 2025+ plans and execute against our 2024 goals. It’s the number one channel for news and product discovery, not to mention Gen Z’s top channel for customer support. And it moves at unprecedented speed and scale. That’s why our opportunities are limitless.

Gen Z 108

Gen Z Transform B2C Energy 108

Sprout Social

FEBRUARY 24, 2025

According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy 77

Marketing Strategy Gen Z Finance Social Media Marketing 77

Hubspot Marketing

MARCH 31, 2025

So Ive uncovered the seven surprising ways top-performing marketing teams are winning in 2025, based on HubSpots 2025 State of Marketing report and why others are missing the mark. This shows no signs of slowing in 2025. So good marketers will continue to lean into visual content in 2025. Facebook Live.

Gen Z 115

Gen Z Transform Millennials Performance Marketing 115