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They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?
In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨ platform. It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. India, the U.S., India, the U.S.,
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.
This is especially true for younger consumers, as 57% of GenZ will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.
Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? It’s true: 75% of weekly Pinterest users say they’re always shopping.
But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. of users into buyers in 2024.
Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers.
We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as GenZ sauntered into the limelight. We built the culture GenZ now thrives in.” Skinny jeans. The Valencia filter.
” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Before we dive into strategy, let’s take a look at who’s actually using LinkedIn in 2025 — and how big the platform really is. billion visits in May 2025 alone.
Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?
According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of GenZ and 74% of Millennials).
With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Uh, yes, please!
In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends. Snapchat statistics on user demographics Snapchat users are a distinctive group. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok.
15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with GenZ), its getting easier to track where sales and revenue are coming from.
million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.
As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Experience Once your content is discovered, the next focus is user experience. GDPR, CCPA compliance and ADA conformance enhance user trust and experience.
For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?
But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%
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Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. And this is even more pronounced among younger generations like GenZ (49%) and Millennials (41%), he said. as the date for a likely ban approaches.
billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4
Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.
<p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.
What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.
In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1
The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. YouTube With over 2 billion users each year , YouTube offers brands global reach.
Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. 44% of GenZ consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn.
According to Sprout’s Q2 2025 Pulse Survey , GenZ now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. Consumers—especially GenZ—aren’t learning about brands through traditional ads or blog posts.
Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both GenZ and millennial audiences. million Australian users by 2029.
In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a GenZ career advocate, speaker and educator, spotted a gap. Sixty-four percent of marketers have worked with micro-influencers in the last year, and 47% say this group generated the most marketing success. Be adaptable.
Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?
GenZ and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of GenZ and 68% of Millennials say social media has had a positive impact on their financial decisions.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.
Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. From GenZ to Baby Boomers, the platform has something for everyone. You can either manually type them in as you edit your video or use third-party apps that generate captions for you.
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I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. Rhode didnt shy away from user feedback. 1 in 4 ( 25% ) marketers are currently exploring creating content that reflects their brands values.
Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for GenZ. They also understand their audience.
The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whats Working in 2025 1. In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps.
Meta reports the platform has crossed 320 million monthly active users , with more than a million people signing up every single day. Why Does This Debate Matter for Marketers in 2025? They may share timelines and text boxes, but the way users interact, consume, and respond to content is worlds apart. Twitter became X.
From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.
10 must-know Aussie fitness influencers in 2025 (quick picks) Before diving into the list below, look at these 10 standouts you need to know. Creator profiles also give users access to engagement rates across social networks, so you can spot who’s actually generating conversations, not just collecting views. TikTok: 750.5K
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