Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough.

Thought Leadership 134

Thought Leadership CMO Advertisers Advertising 134

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function.

Retail 59

Retail Customer Health Customer Journey 59

Doug Garnett

FEBRUARY 21, 2025

Especially, when we explore how desire for a product emerges, we will see how the idea of a USP fails to comprehend how marketing works. While it delivered useful results within specific TV advertising forms, it is a pattern only of that situation and not a comprehensive global marketing truth. That was a serious omission. .”

Energy 59

Energy Transform Product Shoppers 59

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

Marketing Insider Group

FEBRUARY 5, 2024

(MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. SmartInsights) Leading marketers are 1.6 billion by 2025. market share. billion by 2030.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

FEBRUARY 23, 2022

By 2025, it is predicted that European gamers will number more than 367 million. billion in 2025, illustrating the economic clout that gaming can wield even in “smaller” regional markets. TBRC predicts that the size of the global TV ad market will grow from $95.98 millon to 316.07 million in 2021.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This was followed by Russia (32%), Chile (31%), France (29%) and Mexico (28%).

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Econsultancy

MARCH 4, 2022

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as 2022, ahead of previous expectations that it would happen in 2025. by 2025, half a percentage point higher. in the last 10 years, and is forecast to drop to 3.2%

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketers 74

Marketers Marketing Branding Communications 74

Exposure Ninja

MARCH 28, 2025

Google and Bing Search Engine Market Share in 2025 When it comes to search engines’ market share, it’s hard not to consider Google vs Bing. Globally, Google’s market share slid from 91.61% in February 2024 to 90.15% in February 2025. Is Bing Gaining Market Share?

SEO 40

SEO User-Generated Marketers Marketing 40

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

SmartBrief - Marketing

FEBRUARY 21, 2025

This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies. The state and future of adtech IAB CEO David Cohen followed immediately with a deep dive into a report on 2025 ad spending , released a week prior to his talk. Palm Springs, Calif.

CMO 52

CMO Law Advertising Advertisers 52