Differentiation & Distinction, Part I: The Error Ignoring Time
Doug Garnett
FEBRUARY 21, 2025
Especially, when we explore how desire for a product emerges, we will see how the idea of a USP fails to comprehend how marketing works. While it delivered useful results within specific TV advertising forms, it is a pattern only of that situation and not a comprehensive global marketing truth. That was a serious omission. .”
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