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How a human-centric approach could fix reputational disasters in 2025

Martech

Dig deeper: Why public relations is thriving in todays global marketing mix Building trust through authentic connection Ultimately, companies need to understand that trust cant be built through technology alone. The post How a human-centric approach could fix reputational disasters in 2025 appeared first on MarTech.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

By 2025, it is predicted that European gamers will number more than 367 million. billion in 2025, illustrating the economic clout that gaming can wield even in “smaller” regional markets. This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix.

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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies. The state and future of adtech IAB CEO David Cohen followed immediately with a deep dive into a report on 2025 ad spending , released a week prior to his talk. Palm Springs, Calif.

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