Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Get the daily newsletter digital marketers rely on.

Transform 126

Transform Global Marketing Retail Marketers 126

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Market Consolidation: every market grows, there are lots of new entries, and eventually it consolidates; leaders emerge and gain share, and laggards drop out.

Thought Leadership 120

Thought Leadership Transform eBook Analytics 120

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1 Another revolutionary model is peer-to-peer marketplaces.

Affiliate Marketing 73

Affiliate Marketing Transform Shipping Education 73

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function.

Retail 59

Retail Customer Health Customer Journey 59

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This was followed by Russia (32%), Chile (31%), France (29%) and Mexico (28%).

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Econsultancy

MARCH 4, 2022

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as 2022, ahead of previous expectations that it would happen in 2025. by 2025, half a percentage point higher. billion, up from $386.1 billion in 2020. Likely ecommerce.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98