Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? In 2025 and beyond, cookies are still set to disappear – even from Chrome.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Buffer Marketing

FEBRUARY 6, 2025

For the other technical aspects, follow this checklist: 💡 Learn more : TikTok Algorithm Guide 2025 2. For instance, YNAB created a video about sticking to a no buy year in 2025 that can only be relevant during the end of 2024. TikTok influencer marketing Influencer collaborations are all the rage on TikTok.

SEO 110

SEO Real Estate User-Generated Promotion 110

Sprout Social

DECEMBER 16, 2024

Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives. Consumers say companies should make personalized customer service their #1 social media priority in 2025, per a Q4 2024 Sprout Pulse Survey. The post Sprouts product strategy for 2025 and beyond appeared first on Sprout Social.

Product 71

Product Transform Influencer Marketing User-Generated 71

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

Influencer Marketing 78

Influencer Marketing Transform Marketers Marketing 78

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 121

Influencer Marketing Place Analytics Advertisers 121

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. As a result, AI-driven advertising is a trend to watch in 2025.

Advertising 69

Advertising Advertisers Law User-Generated 69

Sprout Social

MARCH 27, 2025

Influencer Marketing : Discover and manage relationships with key influencers to tap into new customer segments and drive authentic engagement with your brand. The post 11 Agorapulse alternatives to check out in 2025 appeared first on Sprout Social. This expands your social presence and builds trust with wider audiences.

Analytics 89

Analytics CRM Management Influencer Marketing 89

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 YouTube influencer statistics Considering working with influencers on YouTube? Discover top statistics surrounding YouTube influencer marketing.

Gen Z 96

Gen Z User-Generated Marketers Marketing 96

Hootsuite

NOVEMBER 7, 2024

Reach out to these loyal customers to find ways to work together, such as affiliate commissions or an influencer marketing partnership with existing high-profile brand ambassadors. Get started The post How to build and nurture brand loyalty: 7 tactics for 2025 appeared first on Social Media Marketing & Management Dashboard.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Sprout Social

JANUARY 15, 2025

Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. According to Sprouts Q4 2024 Pulse Survey, most US consumers who plan to buy directly from social platforms in 2025 will do so on Facebook Shop. Amplifying your brand shouldnt stop with influencers.

Branding 123

Branding Law Influencer Marketing Communications 123

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 75

Gen Z Millennials Social Media Marketing User-Generated 75

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. Marketers should focus predominantly on the 2534 age group. billion (AU$7.5

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin).

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertising 52

illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. The right influencers can put your brand in front of highly targeted consumers who are more likely to convert.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 89

Gen Z Affiliate Marketing Influencer Marketing User-Generated 89

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

MARCH 5, 2025

Wait ’til next year More episodes: Voice agents will change how you think about your brand and your website What can marketers learn from the Savannah Bananas? How influencer marketing became an essential marketing channel Want to really understand marketing operations?

CRM 116

CRM Influencer Marketing Management Branding 116

Buffer Marketing

DECEMBER 6, 2024

I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). Is 2025 your year of growth as a creator? However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity. Track your results. Start small.

Influencer Marketing 99

Influencer Marketing Energy Price Promotion 99

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.

CMO 123

CMO Email Marketing Influencer Marketing Promotion 123

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

Sprout Social

OCTOBER 11, 2024

Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals.

Transform 91

Transform Gen Z Fashion Food 91

Set Up

APRIL 1, 2025

Thats hyper-personalization at work and AI now helps brands analyze tons of data in real time, crafting messages and offers tailored specifically to your interests. — Sharon Carothers | Managing Director | SensisHealth AI-driven personalization is everywhere in 2025. Is it manipulative to use your own data to target you?

CMO 59

CMO Copywriting Shipping Analytics 59

Sprout Social

APRIL 3, 2025

The 2025 Sprout Social Index TM found that 91% of UK consumers use social to keep track of trends, with 54% of them specifically using Instagram. UK Instagram trends in marketing These are some of the leading marketing Instagram trends in the UK.

Gen Z 90

Gen Z Branding Food Fashion 90

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

Gen Z 103

Gen Z Transform Health Entertainment 103

Hubspot Marketing

APRIL 2, 2025

In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. They cant be sure if the praise shared is genuine, but working with the right influencers who are trusted voices in your industry can help combat this. Dont believe me?

User-Generated 113

User-Generated Gen Z Retail Food 113

SocialPilot

JANUARY 16, 2025

Example: Live: Master Social Media SEO in 2025 Top Tips! Join us for a real talk about what’s actually working in 2025. Why Is It Important: Partnering with niche influencers can significantly boost your brands visibility and engagement. 69% of consumers trust the influencer recommendations over the brand.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketers 132

Buffer Marketing

MARCH 4, 2025

These cons become even sharper as your social media marketing strategy evolves. For example, if you’re pursuing influencer marketing on Instagram, you can’t manually evaluate a creator’s profile on how their paid posts perform, audience demographics, overall reach, etc.  Evaluate your needs first.

Analytics 67

Analytics Social Media Marketing Price Influencer Marketing 67

Hubspot Marketing

MARCH 26, 2025

Theres a rise in influencer marketing. Shes locked in 15 gigs since the start of 2025 by sharing her past work loudly across her social media channels. They're getting their employees involved. We're moving towards more authenticity over aesthetics, Sneddon also shared with me. Closed mouths dont get fed, says Robinson.

Gen Z 106

Gen Z User-Generated eCommerce Promotion 106

Buffer Marketing

JANUARY 16, 2025

Awario Quid 6 top social listening tools in 2025 The perfect social listening tools will help you track brand mentions and online conversations about your brand, competitors, and industry in the most relevant channels. AI assistant for actionable insights. trillion historical data points dating back to 2010. Price : Not publicly available.

Price 121

Price Analytics Influencer Marketing Management 121

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketers 111

Martech

JANUARY 25, 2022

.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 billion by 2025. billion by 2025. billion in 2021 to $22.2 versus 6.2%).

Influencer Marketing 98

Influencer Marketing Marketers Marketing Education 98