Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends 41

Market Trends CMO Transform Influencer Marketing 41

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? In 2025 and beyond, cookies are still set to disappear – even from Chrome.

Advertisers 52

Advertisers Advertising Influencer Marketing Performance Marketing 52

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.

CMO 132

CMO Email Marketing Influencer Marketing Promotion 132

Sprout Social

DECEMBER 16, 2024

Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives. Consumers say companies should make personalized customer service their #1 social media priority in 2025, per a Q4 2024 Sprout Pulse Survey. The post Sprouts product strategy for 2025 and beyond appeared first on Sprout Social.

Product 40

Product Transform Influencer Marketing User-Generated 40

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Why we care.

Gen Z 115

Gen Z User-Generated Influencer Marketing Branding 115

Spiralytics

DECEMBER 15, 2024

This article offers an updated compilation of the most relevant social media statistics in the Philippines for 2025. Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. Statista ) 43.9%

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52

Neil Patel

AUGUST 30, 2021

This is why offering BNPL options, like PayPal’s enterprise BNPL , is crucial for attracting the Gen Z market. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Influence with Millennials Instagram is the sweet spot for Millennials. The commercialization of Instagram, while disappointing to some, has made it a marketing goldmine. Instagram is also thriving in the influencer marketing space. It continues to climb year-over-year, expecting to reach 1.44

Gen Z 136

Gen Z Millennials User-Generated Shipping 136

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Nano- and micro-influencers who have an authentic connection to this group are critical for an effective influencer marketing campaign. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. To develop killer influencer marketing strategies for all generations, it’s essential to understand the formula of the message, influencer, place, and time most effective for each generation. .

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

PR 115

PR User-Generated Influencer Marketing Analytics 115

Sprout Social

OCTOBER 11, 2024

Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals.

Transform 82

Transform Gen Z Fashion Food 82

Marketing Insider Group

AUGUST 5, 2020

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. It’s estimated that by 2025, the top 600 smart cities will account for 60% of the world’s GDP.

Millennials 141

Millennials Gen Z Retail Marketing 141

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. Another way is through the quality of your marketing.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Buffer Marketing

DECEMBER 6, 2024

I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). Is 2025 your year of growth as a creator? However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity. Track your results. Start small.

Influencer Marketing 62

Influencer Marketing Energy Price Promotion 62

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Marketing Insider Group

JUNE 24, 2024

Understanding key trends is an excellent place to start when using social media as a marketing tool. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming.

Entertainment 119

Entertainment Social Media Marketing Advertisers Advertising 119

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

Gen Z 66

Gen Z Transform Health Entertainment 66

Sprout Social

OCTOBER 22, 2024

Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

Gen Z 92

Gen Z Branding User-Generated Influencer Marketing 92

Bannerflow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Digital Marketer

APRIL 18, 2024

million by 2025. Embrace alternative channels: Consider diversifying your media mix to include channels that may be less impacted by political ad spending, such as influencer marketing, podcast advertising, or sponsored content. According to a recent report by eMarketer, the number of cord-cutters in the U.S. increase from 2022.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Many Chat

JUNE 3, 2022

Ecommerce sales have been steadily increasing since 2014 and are expected to surpass $7 billion by 2025. You’re broadening your audience by working with influencers. Since those who already follow that influencer will want to see what they say about your brand, they may end up following your brand as a result.

eCommerce 97

eCommerce Branding User-Generated Food 97

Hootsuite

MARCH 23, 2022

The global influencer market size hit a record $13.8 47% of Instagram influencers have between 5,000 to 20,000 followers, 26.8% of influencers have over 100,000 followers. It’s not too late to hop aboard because the demand for influencer marketing continues to rise. Source: eMarketer. Work with brands.

Affiliate Marketing 121

Affiliate Marketing Fashion Influencer Marketing Price 121

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. Sora was mentioned as a game-changer. There are 100,000 applications that make deep fakes.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Businesses Grow

DECEMBER 2, 2024

Finally, let’s address the target market strategy, which is aimed at … 3. Designers and Creatives Years ago, I worked on an influencer marketing project with a luxury automotive brand. But I found that every car company was going after the same small group of luxury car influencers. Let’s give it time.

Gen Z 71

Gen Z Food Influencer Marketing Branding 71

Rock Content

APRIL 24, 2024

billion in 2025 ” while “reports show that Instagram has 2 billion monthly active users”, SproutSocial says. I don’t think the influencers we see today will be replaced by prompt-made “people”. An AI-created influencer will not have real experiences with a product and will not be able to share their real opinion about it.

User-Generated 89

User-Generated Advertising Advertisers Price 89

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

OCTOBER 21, 2024

Although Jade graduated a few years ago, much of Gen Z’s attitudes around jobs, post-grad life, and overcoming the competitive job market, has not changed. She told me: “For example, sometimes people just apply to things [that have ‘marketing’ in title]. So, let’s say you want to work in marketing. But what type of marketing?

Gen Z 98

Gen Z Copywriting Influencer Marketing Education 98

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. increased 57% between 2020 and 2022 and Insider Intelligence expects it to grow another 30% by 2025. Create awareness with paid social media posts.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107