Hootsuite

OCTOBER 18, 2024

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. If they’re using influencer marketing, how much engagement do those campaigns earn them?

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Marketing Insider Group

JUNE 24, 2024

Understanding key trends is an excellent place to start when using social media as a marketing tool. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming.

Entertainment 119

Entertainment Social Media Marketing Advertisers Advertising 119

Hootsuite

MARCH 23, 2022

The global influencer market size hit a record $13.8 47% of Instagram influencers have between 5,000 to 20,000 followers, 26.8% of influencers have over 100,000 followers. It’s not too late to hop aboard because the demand for influencer marketing continues to rise. Source: eMarketer. Work with brands.

Affiliate Marketing 121

Affiliate Marketing Fashion Influencer Marketing Price 121

Bannerflow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98