Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). billion monthly active users.

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. This is why offering BNPL options, like PayPal’s enterprise BNPL , is crucial for attracting the Gen Z market. Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 64

Gen Z Branding Fashion Retail 64

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. Another way is through the quality of your marketing.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Articulating a narrative about the future makes you think through the implications of trends. Very useful. The first research on Gen Alpha was interesting.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Individual creators, many of whom are also influencers, drive about 92% of the total views on sponsored videos on YouTube.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. Because I would say then the marketing speaks more so today.

Marketing 74

Marketing Marketers Branding Communications 74

Spiralytics

FEBRUARY 7, 2023

of the Philippine’s social media market – Statista The number of Instagram users in the Philippines is projected to increase to 18.53 million users by 2025 – Statista Twitter had 10.50 of all users in the Philippines follow celebrities and influencers – Meltwater 97.2%

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait. Marketers must tailor their strategies to reach this emerging audience.

Gen Z 52

Gen Z Millennials Health Transform 52

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z 111

Gen Z Whitepaper Social Media Marketing Millennials 111

Sprout Social

FEBRUARY 24, 2025

According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. Social media marketing is also about connecting with customers where they are. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 76

Marketing Strategy Gen Z Finance Social Media Marketing 76

Use Insider

NOVEMBER 29, 2024

The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. In this blog, we’ve listed down the 10 best marketing podcasts you can listen to in 2025 and beyond. Topics include: Will AI take over marketing? Let’s get started.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

Martech

FEBRUARY 19, 2025

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. That delay ends on April 5, 2025. Why is there a law banning TikTok?

Gen Z 116

Gen Z Law B2C Entertainment 116