Hootsuite

OCTOBER 18, 2024

What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.

CMO 123

CMO Email Marketing Influencer Marketing Promotion 123

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Buffer Marketing

DECEMBER 6, 2024

I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). Is 2025 your year of growth as a creator? However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity. Track your results. Start small.

Influencer Marketing 98

Influencer Marketing Energy Price Promotion 98

Sprout Social

APRIL 3, 2025

The 2025 Sprout Social Index TM found that 91% of UK consumers use social to keep track of trends, with 54% of them specifically using Instagram. For example, UK fashion brand Lucy & Yak have over 700k followers and promotes inclusive, relatable content that directly targets their audience. engagement rate.

Gen Z 88

Gen Z Branding Food Fashion 88

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Sprout Social

OCTOBER 11, 2024

Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals.

Transform 92

Transform Gen Z Fashion Food 92

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

Hubspot Marketing

MARCH 26, 2025

Theres a rise in influencer marketing. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. This is why one of the best strategies for sustaining a career as a social media entrepreneur is self-promotion. They're getting their employees involved. Be adaptable.

Gen Z 101

Gen Z User-Generated eCommerce Promotion 101

Hubspot Marketing

APRIL 2, 2025

In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Creating and promoting a branded hashtag is likely the most well-known way to encourage people to create UGC for your brand. Pro tip: Lean into niche influencers.

User-Generated 108

User-Generated Gen Z Retail Food 108

Martech

JANUARY 10, 2025

Fake abandonment email: Swimsuits for All (via eDatasource) Subject line : “RE: Your pending order” This email commits dual sins: It’s a promotional email disguised as a reply email. Another is the fake “oops” email a brand sends out to work up interest in a promotional email. 3 below.) As we saw in No.

Copywriting 129

Copywriting Law Shipping Fashion 129

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketers 131

Buffer Marketing

MARCH 19, 2025

However, I wouldn’t take any meaningful action until January of 2025, with what I called my #LinkedIncome Journey. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. I structure my content similarly to my organic posts.

Branding 73

Branding Influencer Marketing Communications Price 73

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketers 111

Martech

JANUARY 25, 2022

.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 billion by 2025. billion by 2025. billion in 2021 to $22.2 versus 6.2%).

Influencer Marketing 98

Influencer Marketing Marketers Marketing Education 98

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

OCTOBER 22, 2024

Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Hubspot Marketing

DECEMBER 20, 2024

Lia Haberman, founder of the ICYMI newsletter: By nature, marketers are cheerleaders for the brands they represent. However, this sometimes leads to their identities becoming so closely tied to the products and services they promote that they struggle to talk about the company in a way that doesnt sound like a sales pitch.

Transform 102

Transform Marketers Marketing CMO 102

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 60

Health Influencer Marketing Food Retail 60

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 64

Gen Z Branding Fashion Retail 64

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help.

Influencer Marketing 131

Influencer Marketing Health Price Promotion 131

Neil Patel

AUGUST 30, 2021

This is why offering BNPL options, like PayPal’s enterprise BNPL , is crucial for attracting the Gen Z market. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. You can also partner with influencers on social media channels.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Marketing Insider Group

JUNE 24, 2024

Understanding key trends is an excellent place to start when using social media as a marketing tool. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming.

Entertainment 119

Entertainment Social Media Marketing Advertising Advertisers 119

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Nano- and micro-influencers who have an authentic connection to this group are critical for an effective influencer marketing campaign. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. To develop killer influencer marketing strategies for all generations, it’s essential to understand the formula of the message, influencer, place, and time most effective for each generation. .

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Marketing Insider Group

AUGUST 5, 2020

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. So let’s check out these 5 trends for the future of marketing in 2020.

Millennials 141

Millennials Gen Z Retail Marketers 141

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Spiralytics

DECEMBER 15, 2024

This article offers an updated compilation of the most relevant social media statistics in the Philippines for 2025. Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. Statista ) 43.9%

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Statista , 2021) Advertisers anticipate spending $68 billion to promote their products on social networks in 2023.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. Because I would say then the marketing speaks more so today.

Marketers 74

Marketers Marketing Branding Communications 74

Rock Content

APRIL 24, 2024

billion in 2025 ” while “reports show that Instagram has 2 billion monthly active users”, SproutSocial says. TikTok Shop merchants could also use the AI influencer tool to promote their goods, said two other people told about the idea by TikTok staff.” According to Demand Stage “TikTok has 1.7 That is a 390% increase since 2018.

User-Generated 89

User-Generated Advertisers Advertising Price 89

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. Sora was mentioned as a game-changer.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. increased 57% between 2020 and 2022 and Insider Intelligence expects it to grow another 30% by 2025. Get seen with SEO-driven content marketing.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107