Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Why we care.

Gen Z 115

Gen Z User-Generated Influencer Marketing Branding 115

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Calvyn Lee Blog

JANUARY 28, 2023

Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 of all e-commerce sales) by 2025. As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Spiralytics

FEBRUARY 7, 2023

Social Media Statistics in the Philippines There were 76.01 million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% Contact us today at [link].

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

Gen Z 66

Gen Z Transform Health Entertainment 66

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Hootsuite

MARCH 23, 2022

Selling products and services directly on social media (e.g. via Instagram Shops or by hooking up your online store to social media) is social commerce. The global influencer market size hit a record $13.8 47% of Instagram influencers have between 5,000 to 20,000 followers, 26.8%

Affiliate Marketing 121

Affiliate Marketing Fashion Influencer Marketing Price 121

Digital Marketer

OCTOBER 24, 2022

Not to mention that LinkedIn reported ‘Digital Marketing Specialist’ as the most in-demand job title based on volume of postings on the platform. will be fully remote by 2025. But these roles don’t look the way they used to. According to a study done by Upwork, it’s predicted that 36.2 million workers in the U.S.

Digital Marketing 81

Digital Marketing Copywriting Marketing Marketers 81

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

OCTOBER 16, 2024

We do that by being a community for social media managers first, and presenting our tool as a solution second. Don’t be discouraged if your social media isn’t bringing in leads right away. Eileen Kwok Social and Influencer Marketing Strategist at Hootsuite 7. Get your free trial today.

Education 83

Education Analytics Entertainment Management 83

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Double down on social media and video marketing Social media marketing campaigns are essential for reaching Gen Alpha.

Gen Z 52

Gen Z Millennials Health Transform 52

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1

Affiliate Marketing 73

Affiliate Marketing Transform Shipping Education 73

Buffer Marketing

DECEMBER 18, 2024

Very accurate: A new frontier for influencers and brands on LinkedIn Prediction: LinkedIn will become a hotspot for influencer marketing and creative content. LinkedIn saw quite the surge in 2024 , as social media newsletter writers Lia Haberman and Lindsey Gamble accurately predicted. What’s ahead in 2025?

Fashion 55

Fashion User-Generated Finance Influencer Marketing 55

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. Do it better with Hootsuite , the all-in-one social media toolkit.

Influencer Marketing 118

Influencer Marketing Health Price Promotion 118

Use Insider

NOVEMBER 29, 2024

The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. In this blog, we’ve listed down the 10 best marketing podcasts you can listen to in 2025 and beyond. Topics include: Will AI take over marketing? Let’s get started.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52